Search Advertising

In this course you will learn how to setup and effectively run search ad campaigns to improve your marketing results.

What's Inside

Search ads, which are a type of PPC (Pay Per Click) Ad, are an effective way to get results such as leads, sales, and awareness. This course will show you how to setup and effectively run search ad campaigns to improve your marketing results.

What You’ll Learn:

  • Learn search ads basics and how to start a search ad campaign
  • Determine your business objectives for search ads and the best options
  • How to think strategically when building your campaigns and ads
  • Learn about targeting to get your ads to the right people at the right time.
  • Discover advanced optimization tactics to boost your results

This course is taught by Allison Chaney, Chief Digital Training Officer at Boot Camp Digital.

Video Training: 4 hours 30 minutes

Course Curriculum

This course is closed for enrollment.

Certificate Available
215+ Students
44 Lectures
4+ Hours of Video
Lifetime Access
24/7 Support
Instructor Rating
Krista Neher

Krista Neher is the CEO of Boot Camp Digital, a bestselling author of six books, an international speaker and a recognized digital marketing expert. She has worked with leading companies like Google, P&G, General Mills, Nike, GE, The United States Senate, Prudential, Remax and more. She has also been a featured expert in the Wall Street Journal, New York Times, CNN, Associated Press, Wired Magazine and more.

Krista is passionate about social media and created one of the first accredited social media certification programs in the world.


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