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Web CopyWriting That Works!
Web CopyWriting 2015
Intro & History (7:01)
Understand the different online platforms to write on (3:58)
Learn Where CopyWriting Sits on Your Marketing Plan (5:41)
Best Practices (6:56)
Create Killing Headlines (11:19)
How to Write Links People Want to Click On (10:28)
Examples: Learn From Who Is Already Doing It Right (13:01)
Summary and Resources (3:53)
Slides
Intro To Web CopyWriting
Intro to Copywriting for the Web (2:34)
Why are you writing (1:49)
How the web affects copywriting (2:35)
What makes good writing (7:42)
How people read online (6:05)
Planning & Editing
Who are you writing for (9:01)
Getting the words right-Planning (9:15)
Drafting your copy (13:28)
Editing your copy (5:14)
Navigability & Layout
Readability online-Part1 (10:51)
Readability online-Part2 (10:32)
Making use of headlines (6:53)
Other layout tips (5:24)
Navigability (10:59)
Who are you writing for
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