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UX Design - Understanding the User and Business
Business and UX
The Course Overview (3:37)
Business Needs (8:10)
KPI’s - Key Performance Indicators (9:32)
Persona User Needs and Business Needs (8:17)
Experience Gap (6:41)
Problem Definition
Users and Business and Problem (4:14)
Write a Problem Statement (7:10)
Iterating the Problem Statement (10:38)
Define a Business Timeline (7:30)
User Hypothesis
Define User Problems (8:47)
Write a User Hypothesis (7:04)
Iterate Our User Hypothesis (5:57)
Define User Goals (5:46)
Iterate Surprising Insights (7:14)
User Experience Requirements
Define Business Requirements (5:43)
Build a Business Requirement Matrix (7:38)
Write a Business Story (7:41)
Identify Technology and Interactions (10:40)
Share Requirements and User Stories (5:49)
User Journey, Business Funnel, and Task Development
UX and Interaction Through a User Journey (6:56)
Build a User Journey Template (10:08)
Establish Questions and Interactions along the User Journey (8:56)
Build out User Steps in the Business Funnel (10:27)
User and Business Funnel Opportunities (6:56)
Iterate and Share Your User Journey (9:12)
Build a Business Requirement Matrix
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