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Typography From A to Z
1.Introduction
Course Introduction (5:55)
First typography exercise (8:52)
Exercise walkthrough Part 1 (8:14)
Exercise walkthrough Part 2 (10:05)
2.Vocabulary
Introduction to Vocabulary (0:58)
Introduction to Kerning (6:34)
Introduction to Tracking (9:18)
Introduction To Leading-1 (5:10)
Introduction To Leading-2 (5:23)
Cleaning Up Paragraphs (6:20)
Fonts V Typefaces (4:11)
Introduction to Typography Tools (6:48)
Manipulating Type with Illustrator (2:54)
Manipulating Type with Photoshop (4:54)
Manipulating Type with InDesign (5:06)
Vocabulary Recap (2:51)
Vocabulary Quiz (3:01)
3.Classifications
Introduction to Classifications (0:46)
Standard Classifications Part 1 (7:16)
Standard Classifications Part 2 (5:50)
Classifications of Fonts Part 1 (9:48)
Classifications of Fonts Part 2 (4:26)
Classification Recap (7:08)
Classification Quiz (5:47)
4.User Experience
Intro to UX (1:00)
How fonts Impact a Message (11:00)
How user Perceive a brand and True Purpose Part 1 (9:40)
How user Perceive a brand and True Purpose Part 2 (10:09)
UX exercise (4:59)
UX Exercise Walkthrough (6:09)
UX recap (1:00)
5.Typography for Advertising
App type Introduction (0:46)
Print vs web (4:27)
Point size of apps (5:19)
Contrast (3:02)
App font styles-weights (4:15)
Font vs web assets (4:28)
App Recap (1:11)
App exercise introduction (1:44)
App exercise walkthrough (1:11)
6.Adverts, web and print
Type in ads introduction (1:03)
How text makes the sell (5:42)
Foreign languages (4:50)
Balancing text and images (5:00)
Web vs. print advertising (3:24)
Web advertising exercise (3:01)
Web advertising exercise walkthrough (4:45)
Advertising Recap (1:22)
7.Typography for logos
Logo introduction (1:02)
Logo bonus lecture (4:50)
Plain text logos (5:12)
Altered Type Logos (8:02)
Logo with graphics (6:19)
Logo project introduction (4:04)
Logo exercise walkthrough (5:46)
Logo recap (1:04)
8.Print and type
Type in print introduction (1:02)
Understanding print mediums (6:50)
Sending files to printer (7:48)
Food Ad truck introduction (5:14)
Food Ad truck walkthrough (6:48)
Type in print recap (1:00)
9.Publishing
Digital publishing intro (0:46)
Preparing files for digital use (12:26)
Digital publishing is a combination (3:30)
Digital publishing exercise Introduction (2:47)
Digital publishing exercise walkthrough (7:17)
Digital Publishing recap (1:07)
10.End discussions
Course Conclusion (2:05)
Additional resources (2:17)
Final Notes (2:07)
Type Final Part 1 (1:13)
Type Final Part 2 (9:46)
Preparing files for digital use
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