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TikTok Marketing 2021: Grow Your Account & Master TikTok Ads
Introduction
Course overview (0:48)
Meet the instructor (0:59)
5 reasons to be excited about TikTok (3:36)
Top 10 strategies to grow on TikTok (5:15)
Setting up your account
Intro to section 2 (0:29)
Types of accounts (19:15)
Q&A: Can I change my account type later on? (2:35)
Types of content (8:30)
How I picked my type of content (6:17)
Follow along - UI walkthrough (7:16)
What goes into a profile (3:26)
Name vs. username (3:30)
Picking your username (8:26)
Q&A: Indexability and what to do if you can't get the name you want (8:42)
Writing a bio (3:22)
Q&A: What should I write in my bio? (6:33)
Links in bio (3:00)
Q&A: Should I add links to YouTube & Instagram in my bio? Is it worth it? (3:26)
Q&A: What should I put as my link in bio? What if I don't use it? (3:09)
Your profile picture or logo (6:54)
Getting a great profile picture and logo (14:26)
Q&A: Does the profile picture even matter? (2:43)
Q&A: What do I put as my profile picture if I'm a company? (1:20)
Follow along - Creating a new account from scratch (10:05)
OPTIONAL: Using an old account vs. going fresh (2:21)
Outro to section 2 (0:41)
Section 2: Review & Recap
Pro tips
Intro to section 3 (0:15)
TikTok Pro account and analytics (6:03)
Q&A: Why getting TikTok Pro matters & how to use it (3:43)
How to get verified (4:51)
Q&A: All about being verified (4:59)
Future TikTok features (5:30)
Changing your location (3:43)
Q&A: Location hacking and the benefits of picking a location (5:39)
Outro to section 3 (0:43)
Section 3: Review & Recap
Creating your first post
Intro to section 4 (0:24)
Elements of a great post (2:41)
Q&A: Following trends vs. setting your own path. How do you decide? (4:52)
Q&A: Where should I focus my time? Preparation vs. filming vs. editing (2:53)
Video (13:24)
Sounds (9:22)
Effects (5:23)
Titles (3:25)
Q&A: Why bother with titles? Are they worth it? (4:00)
Description & hashtags (8:42)
Q&A: Picking hashtags, hashtag oddities, & banned terms (10:18)
Follow along - Putting it all together & creating a post (10:05)
Q&A: Do we care about thumbnails & shot composition? (5:04)
Q&A: Should I watermark my content? (3:40)
Challenges and trends (7:28)
Q&A: All about song selection (6:07)
Cross-promote your content on other platforms (1:41)
Q&A: Can I make this work for my industry? (8:23)
Q&A: Reasons why your post isn't getting views (12:54)
Outro to section 4 (0:48)
Section 4: Review & Recap
Growth tactics
Intro to section 5 (1:26)
Simple formula for growth (11:46)
Q&A: How do I get over the "creativity wall"? (13:39)
Everything you need to know about the TikTok algorithm (5:28)
Q&A: Comments, Shares, & Likes. How much should I care? (5:48)
Pro gear (8:39)
Recording off TikTok (5:15)
What to do when your video flops (5:03)
Case study - My videos (6:44)
Creating your content plan & frequency of posting (6:53)
Q&A: Quality vs. quantity. What works on TikTok? (8:45)
Engaging with other TikTokers (2:57)
Why you shouldn't use bots (2:30)
Q&A: Should I buy followers? (3:17)
Inspiration for content (2:37)
Outro to section 5 (1:13)
Section 5: Review & Recap
How to make money on TikTok
Intro to section 6 (0:33)
Making money with your audience (9:33)
Promoting other people's products with influencer marketing (6:01)
How to get an influencer gig (8:00)
Case study - My RedBull deal (4:30)
Examples - Influencer ad campaigns (4:00)
Promoting other people's products with affiliate marketing (3:01)
Affiliate marketing options (5:53)
Outro to section 6 (1:06)
Section 6: Review & Recap
TikTok for business
Intro to section 7 (1:04)
The business case for TikTok (7:22)
Future ecommerce features (5:22)
Using influencers (8:58)
Case study - Old Town Road (3:41)
Example - Personality - Avani (2:49)
Examples - Own product - Twisted & Kind Snacks (4:33)
Example - Reposting user content - Chipotle (3:11)
Example - Zach King for Kind Snacks & BMW (3:02)
Example - Campaign - #PMTurns40 (2:03)
Example - Going viral - Zombies, Run! (2:35)
Example - Social commerce - Panda costume (1:49)
Outro to section 7 (0:48)
Section 7: Review & Recap
TikTok ads for business
Intro to TikTok ads (1:25)
How to open a TikTok ads account (3:01)
Follow along - How to open a TikTok ads account (4:24)
Auction basics (7:09)
Overview of TikTok ads manager (3:28)
Campaign structure (2:46)
Campaign level (5:38)
Ad group level - customer targeting (8:05)
Ad group level - other settings (3:21)
Ad level (5:09)
Follow along - Creating a campaign from scratch (17:56)
Evaluating performance (8:42)
What to do if a campaign is working well (3:47)
What to do if a campaign is not working well (2:28)
Reporting (2:37)
Outro to section 8 (0:52)
Section 8: Review & Recap
Advanced TikTok ads for business
Intro to section 9 (1:06)
Using micro influencers' content (6:08)
The importance of scale (3:24)
The 3 step process for getting content (6:19)
Follow along - The 3 step process for getting content (14:02)
Alternative ways to get content (4:30)
How to spy on your competitors (3:54)
Follow along - Hiring on Fiverr (6:05)
Follow along - Hiring on UpWork (13:51)
Outro to section 9 (1:16)
Section 9: Review & Recap
New Lecture
Follow along: Account growth
Intro to section 10 (0:26)
Follow along - 1k followers (5:11)
Follow along - 5k followers (7:05)
Follow along - 10k followers (4:16)
Follow along - 15k followers (3:08)
Follow along - 25k followers (8:43)
Q&A: Picking hashtags, hashtag oddities, & banned terms
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