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Ultimate Google Ads Training 2023: Profit with Pay Per Click
Introduction To Google AdWords
What Is Google AdWords? (9:26)
Creating your first AdWords account (11:34)
Learning about navigational structure and campaign structure (11:11)
Selecting the right campaign type (8:19)
Understanding the Google Search Partner Network (7:21)
Understanding Device Targeting (7:35)
Diving into Tablet traffic trends (9:10)
Understanding Location Targeting part 1 (11:05)
Configuring your location targeting and using advanced search (12:00)
Understanding advanced targeting settings in location targeting (17:07)
Language setting and an introduction into the different bidding strategies (6:23)
Diving into Automated Bidding Strategies- Target CPA, Target ROAS and Target Search Page Location (16:46)
Target outranking share, maximize clicks, ECPC, (17:37)
Manual CPC bidding and configuring your bids inside the AdWords dashboaard (7:07)
Understanding accelerated vs advanced delivery methods (13:25)
Location, Call, Review, Callout and Structured Snippet ad Extensions (14:03)
Understanding Sitelink extensions and location extensions in detail (14:03)
Configuring Sitelink Extensions, Call Extensions and Callout Extensions in the AdWords dashboard (12:24)
Understanding ad scheduling and configuring soft scheduling (7:33)
Understanding ad rotation settings (8:50)
Dynamic search ads and tracking templates brief overview (4:55)
Writing Killer Ads in AdWords
The Anatomy Of Expanded Text Ads (11:40)
Final Creating Your Very First Ad (14:43)
All About Keywords - The Heartbeat Of Your Account
Part 1 - Intro To Keywords (15:30)
Part 2 - Intro To Keywords (15:46)
Introduction To Match Types (18:34)
Understanding Broad Match Modified Keyword Match Type (13:55)
Understanding Broad Match Keyword Match Type (14:57)
Phrase and Exact Match (17:06)
Getting Started With Keyword Research Part 1 (10:50)
Getting Started With Keyword Research Part 2 (9:08)
Getting Started With Keyword Research Part 3 (6:54)
Getting Started With Keyword Research Part 4 (11:03)
Getting Started With Keyword Research Part 5 (13:31)
Getting Started With Keyword Research Part 6 (11:43)
Part 1- Keyword Planning Like A Pro (22:00)
Part 2- Keyword Planning Like A Pro (24:30)
Advanced Keyword Organization Techniques (21:33)
Account Structure - How To Structure Your Ad Groups and Campaigns
Structuring Your Ad Groups Part 1 (7:27)
Structuring Your Ad Groups Part 2 (10:48)
Structuring Your Ad Groups Part 3 (13:11)
Structuring Your Ad Groups Part 4 (8:09)
Setting Up Your Billing In AdWords
How Google AdWords Billing Works (9:04)
The Dynamics and Structure of the AdWords Auction
Introduction To The AdWords Auction (20:08)
Understanding Google AdWords Quality Score (22:32)
Calculating Ad Rank and CPC (cost per click) (21:18)
Diagnosing Quality Score (26:36)
Expanding and Refining Your Campaigns
Understanding The AdWords Dashboard (31:12)
Creating A New Campaign (31:07)
Editing Campaign Settings (6:18)
Setting Up Custom Schedules And Bid Adjustments (24:03)
Negative Keywords - Your Greatest Ally
Understanding Negative Keywords (21:10)
Adding and Removing Negative Keywords (20:25)
Ad Extensions - How to Improve Your Ads to Increase Click Through Rate
Introduction To Ad Extensions (20:16)
Adding Valuable Ad Extensions (27:50)
Remarketing - Your Secret Weapon For Generating More Conversions
Introduction To Remarketing (28:34)
Setting Up Your First Remarketing Campaign (36:40)
Conversion Tracking - Keep Track Of Your Profit!
Introduction To Conversion Tracking (28:45)
Setting Up Form Conversion Tracking (27:01)
Tracking Phone Call Conversions (18:32)
Profitable Bidding Strategies
Profitable Bidding Strategies – ROI vs ROAS (23:58)
Profitable Max CPC Bid Formulas (20:58)
Using AdWords Scripts To Enhance Performance
Intro To AdWords Scripts - What Are Scripts (4:58)
Bid To Average Position AdWords Script (11:36)
Part 2 Bid To Average Position AdWords Script (13:58)
Conclusion ... Goodbye For Now!
70. Conclusion (3:22)
Bonus Content
Bonus Content - AdWords Strategies For Companies On A Tight Budget - Part 1 (18:01)
Bonus Content - AdWords Strategies For Companies On A Tight Budget - Part 2 (18:18)
Bonus Content - AdWords Strategies For Companies On A Tight Budget - Part 3 (22:51)
Location, Call, Review, Callout and Structured Snippet ad Extensions
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