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Complete and Continue
The Non-Technical Person's guide to building products & apps
Get acquainted
Meet the instructor (5:16)
Course Overview (2:54)
Review sheets & resources - all in one PDF
Getting ready
The 3 essentials of feasibility (8:27)
How much is this going to cost? (12:44)
Is learning to code a waste of time? (5:41)
Start validating your idea
The idea validation framework (11:25)
The idea we're going to use as an example (3:19)
Customer segmentation (14:08)
Running a qualitative analysis offline (14:59)
Extra: Before you start validating (4:12)
Scope out your competition
Advanced search techniques for finding competitors (13:35)
Running a competition analysis (16:48)
Getting your first customer feedback
Conducting the 5 second test (15:59)
Proved.co method (8:35)
Quick & Easy validation through email (12:42)
Validation through online groups (18:42)
Creating your pitch experiment
How to create a Launchrock landing page to gauge interest with (18:52)
Using UnBounce for more in depth analysis (12:48)
Setting up A/B tests for your Unbounce page (16:59)
Adding conversion goals + dynamic text (7:28)
Adding a payment button to your page (11:04)
Extra: Using a payment button in email (5:12)
Extra: Getting a logo for free (8:01)
Extra: Getting a better logo for $5 (6:51)
Extra: Getting domain names (9:59)
Testing your idea in the wild
Using Google ads + Launchrock for validation (16:35)
Using Facebook ads + Launchrock to test your idea (15:53)
Getting free coupons for Google ($75), Facebook ($50), Bing ($50) (7:02)
Evaluating results
Looking over the results (6:20)
What to do with emails IMMEDIATELY (1:51)
To repeat or not (6:40)
Introduction to prototyping
Crash course terminology (12:00)
What exactly is a wireframe? And what's a prototype? (6:23)
The reason we use wireframes and prototypes (10:02)
Concepts: High fidelity and low fidelity (6:38)
Important things to understand beforehand (4:43)
Picking a tool (8:07)
Following the construction path (18:28)
Pre-prototyping exercises
Coming up with strategy (11:27)
Coming up with scope of our project (18:23)
Sketching it on the cheap
Intro to sketching (1:10)
Materials for sketching (3:45)
Sketch it out part 1 (8:13)
Sketch it out part 2 (14:55)
Upgrade to a tool, getting started with Pidoco (10:25)
Getting used to the features in Pidoco (11:42)
Creating a quick sitemap upfront (14:54)
The site elements to start with (5:37)
Using templates (2:32)
Handling images in Pidoco (9:52)
Adding and controlling layers in Pidoco (8:07)
Annotate everything (10:46)
Getting up and running with Balsamiq (19:48)
Balsamiq continued (3:33)
An example of a page made with Balsamiq (3:20)
Creating the low fidelity version of the Happy Hour app (38:23)
Making an interactive prototype
Why I don't use HTML,CSS (2:43)
Introducing M.A.P. (10:01)
Adding interactivity to your prototype (15:02)
Creating the tablet version (9:56)
Collaborators & reviewers (12:49)
Designing it on the cheap (optional)
Design it! (3:27)
Option #1: Graphic design freelancers - should I go this route? (9:00)
Option #3: Templates (13:31)
The design packet - save yourself 80% of the headaches (5:44)
Building it on the cheap
Where to find freelancers (7:40)
Intro to Elance (19:16)
Intro to Elance continued (2:28)
Intro to Upwork (19:38)
Intro to Upwork continued (5:51)
Intro to Freelancer (8:59)
5 pillars for evaluating contractors (16:33)
The $50 test (4:12)
6 red flags to look for (8:09)
Tools for bug testing (8:44)
Becoming a bug hunting master (11:30)
Bug hunting on mobile - a whole new beast (5:11)
Bonus tips
Tip: Don't worry about extra work - follow my guidance (2:13)
In country or out of country? It's easy (4:44)
Are contractors a long term solution? (6:09)
The difference between outsourcing and contracting (2:45)
How do you pick a development "stack"? (11:27)
Tip: Some thoughts on bug hunting (1:42)
Tip: Why are freelancers so cheap? (5:21)
Tip: Fixed rate vs hourly rate - Use my method! (10:01)
Tip: Equitizing your contractor (5:34)
Tip: Off hours developers - what they are, where to find them (3:09)
Tip: The truth about referrals (3:22)
Tip: What is good? Avoid this trap (9:12)
Tip: Accelerate your testing this way (0:49)
Outsourcing & Protecting your IP (8:57)
The finish line and beyond
Where do I go from here? (3:46)
Course commentary
The dilemma of recruiting tech (18:02)
Why does equity matter? (13:49)
Product - Team - Interest - Traction (9:02)
Extras
Our $4k NDA. Yours for free
70 code-less tools for running and growing your business
77 tools for building a code-less site, store, blog, or app
Product - Team - Interest - Traction
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