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The Last Amazon FBA Course - [ 2023 ] Private Label Guide 49 Hours
Amazon FBA Overview
Welcome To The Last Amazon Course! (10:20)
Why This Course is $1 (12:18)
The #1 Reason Why You Will Fail (Statistically Speaking) (11:02)
7 Failed Products in a Row! Lessons I Learned (8th did $6,000,000) (17:11)
How much are other people making? (3:25)
The Amazon Opportunity (18:05)
Amazon A to Z (15:46)
Product Research Overview (1:54)
How to find a product that sells - Framework (11:20)
Generating Ideas (33:25)
Validate your ideas (38:24)
How to find a supplier (24:00)
Making Amazon and customers Happy (22:01)
Launching your product successfully on Amazon (23:35)
$100 to $3,000,000 in 3 years - EVERY STEP I DID (35:38)
Other ways to make money! (0:40)
Product Research Overview
Product Research Overview (7:45)
What To Expect In The Product Research Section (1:45)
Amazon Definitions & Fundamentals (6:59)
How most people do it and why they are misguided (7:45)
The Brock Johnson Methodology (7:56)
Winning Criteria - Product Research
Product Research Roadmap (1:30)
Consumer Needs (10:47)
How can I add value and differentiate? (15:35)
Example of Successful VALUE Added Products that are DIFFERENT (6:31)
Keywords (16:54)
Why You Should be a Premium Product (5:23)
Best Markets to Go Into: Under-Served (7:09)
Do I have the resources to compete? (14:03)
Barriers to entry (10:06)
Competitive Advantage (5:50)
Game Theory: Supply and Demand (10:22)
Guarantee Success with Expected Value (23:32)
Shipping & Lead Times (4:44)
Lead Time and ROI as the solution for any Cashflow issue (26:21)
Brand & Customer LTV (12:07)
Amazon is Like Real Estate (13:09)
Finding Product Ideas - Product Research
Overview of different types of methods of product research (3:27)
Most Common Reasons Sellers Fail (8:36)
Finding Markets with Unsatisfied Needs (2:56)
What do people want? Evaluating Reviews in Bulk (8:35)
Finding Product Ideas - Keyword & Product Theory - Product Research
Helium 10 Tour (3:30)
Viral Launch Tour (2:54)
Helium 10 Product Research Method Overview (18:58)
How To Dig Into Niches with Black Box Cerebro and Magnet (34:21)
How To Use REVERSE ASINs To Find the True Keywords of a Product (14:51)
Biggest mistakes when choosing keywords (4:21)
[VL Interview] Product Discovery + Market Intelligence (12:24)
What product research is really like! (27:37)
Take action! (1:05)
Product Search Helium 10 - Black Box (11:30)
Product Search Viral Launch - Product Discovery (17:16)
Keyword Search Helium 10 - Black Box - Feat. Bradley From Helium 10 (14:16)
Keyword Search Viral Launch - Product Discovery (21:30)
Looking for sellers you can crush as a beginner (8:08)
Using advanced filters in Helium 10 and Viral Launch (8:09)
The Opportunity & Danger of Seasonality (5:21)
Finding Product Ideas - Reverse Engineering - Product Research
How To Spy on Competitor Listings To See Their Best Selling Products (1:37)
Find Successful Brands with Viral Launch Brand Tool (31:57)
Dig into Niches With Amazon Categories: Best Sellers & Most Wished for (3:39)
See What Advanced Sellers Are Launching TODAY For Free (4:09)
How To Get A List Of Your Competitors Failures and Learn From Them (5:29)
Finding Product Ideas - Creative Research Techniques
Overview of Alternative Free Search Methods (2:16)
Etsy & Other Marketplaces (2:06)
Google Trends (5:59)
Pinterest Visual Research + Shopify Unicorn Toilet Paper (20:28)
Pinterest Niche Research - Wedding (12:30)
Product Research with Kickstarter (11:27)
Product Research - New Laws & Regulations (3:37)
Native Amazon Search Methods - Amazon Launchpad + Movers & Shakers - Best Sellers (3:39)
Organize FBA Product Research with Pinterest Boards (1:52)
Relationships with Suppliers & Chinese Trade shows (5:31)
Pitfalls
Pitfalls Overview (4:29)
My Product Research Failures (16:40)
[VL Interview] Common Product Research Failures (15:22)
What is Hijacking? (5:49)
WATCH OUT: Variation Listings Sales Estimates are Tricky (7:55)
Analyzing a Market - Sales Distribution & Brand (8:02)
Branded, Restricted and Gated Products (17:39)
Patents, Trademarks & Copyright (17:22)
Beware of Inventing a Product (6:32)
Are You Afraid to Compete Against Amazon? (3:16)
Liability and Certifications (2:05)
Incorrect Sales Estimate from Product Research Tools (5:27)
The Need for a Superior Product (0:58)
Misguided by wrong examples of "Success" (2:38)
Not Enough Resources to Compete (3:52)
Not Taking into Account all Applicable Fees (0:39)
Inventing what you want v.s. what the market wants (1:00)
Validation
How to Validate Search Demand: Unicorn Toilet Paper (10:29)
How To Ensure You NEVER Get SUSPENDED Or SUPPRESSED (8:44)
Validate Profitability - Fulfillment Fees Explained (22:30)
How to Calculate Amazon FBA Fees (4:36)
Do you have the money to fund your idea? (11:47)
Try to Make an Avatar For Your Competitors (5:17)
Analyze How Advanced Your Competitors Are (32:20)
How to Decide if You Should Go Forward with Sourcing A Product (10:39)
Product v.s. brand to start out. When to pivot (3:17)
How to find PPC price of a product (6:31)
How a Product Life Cycle affects your decision (17:29)
Sourcing Overview
Overview of the sourcing section (10:49)
Visual Overview of the Sourcing Process (6:56)
Why you need a Good Supplier (1:31)
Finding a Supplier
How to Get a Professional Email Address (6:17)
Essential Tool for Communicating Your Needs To Your Supplier - Snaggit (3:33)
How to create your Amazon Business Account (7:27)
Alibaba Tour - Finding Your Manufacturer (7:50)
Trading Company V.S. Factory EXPLAINED (7:56)
How to spot a Trading Company V.S. Manufacturer (2:09)
How to find USA Manufacturers (12:11)
How to find the best suppliers on Alibaba (17:16)
How To Know If Your Supplier is a Copy Cat / Fake (2:52)
What Prices & Margins to Look For (4:08)
Chinese Business Culture & How To Do Business (3:56)
How To Speak W/ Manufacturers To Get Highest Quality and Best Price (24:06)
Supplier Contact Template & How to modify it to your needs (10:38)
Supplier Contact Template Example- How To Describe Your Customization Needs To Supplier (15:38)
Communicating Customization Needs - Real Life Example - Brock Eclipse Goggles (3:20)
Supplier Validation
Evaluating Suppliers Initial Responses - Good and Bad Examples (19:18)
How to Order A Sample - What to Look For & Expect (4:10)
Ordering Samples: How to Evaluate (6:34)
How to Further Evaluate Factory via Inspection Company (Optional) (2:22)
Verifying the suppliers certifications (Conditional) (6:33)
How I Made Over $1,000,000 Extra by Paying Double The Price per Unit (11:48)
Negotiating
Get the Chinese Price with 1688: Most People Do This Wrong (7:23)
Things to Negotiate other than Price - The Process of Negotiation (18:05)
Get Custom Packaging with Lower MoQ - Quick Tip (2:49)
How to get lower MOQ (3:39)
How much to order on your first order (5:33)
Negotiation Process Summary (1:40)
Product Design
Getting your Company Logo (5:14)
Product Packaging
Product Packaging Overview - Everything Involved (6:52)
Packaging - Amazon Requirements (10:45)
Packaging - Your Requirements (17:19)
Product Inserts (13:55)
Product Instructions (3:50)
Protective Packaging (2:43)
Before Sourcing - Business Fundamentals
Insurance: General Liability (10:01)
Trademarks - Should you get one? (9:18)
Insurance Which to get & Where (2:26)
General Store vs Niche (1:41)
Sourcing Information - Conditional/Advanced
What's a sourcing agent and when to use one? (2:02)
[Interview] Benefits of Using a Sourcing Agent (4:08)
[Interview] How To Find A Sourcing Agent in less than 10 minutes (10:28)
How To Improve Products By Sending Competitors Product To Supplier 8/17 (2:06)
Custom packaging firms (0:56)
Beware of Scammers in China (3:19)
Ordering
When to pull the trigger? (3:51)
Paying for your first Order (4:39)
Checking up with your Supplier To Ensure Your Requirements Are Met (1:27)
How To Open International Bank Account in Less Than 1 Hour FOR FREE (3:05)
Send Payments Smarter - Increase Profits by 10% With OFX (39:23)
Protect your Profits from Abroad - International Currency Hedging (42:37)
Inspection Company Recommendation before paying final 70% of Order (5:01)
Shipping
Shipping terms and When to use a freight Forwarder with Flexport (8:11)
How To Create A Shipping Plan For Amazon FBA: A to Z (18:26)
Why You Need A Good Freight Forwarder (2:11)
Sea Shipping Overview - Step By Step (29:58)
Common Pitfalls With Freight Forwarders (6:03)
Shipping Insurance (2:28)
What Makes Flexport Unique (5:14)
What the Amazon Fulfillment Center is Like
Emmanuel Intro (14:14)
What Causes Shipments to Get Delayed? When is Your Product For Sale? (14:11)
Returns and Amazon's Philosophy (7:29)
What Happens If Your Product Gets Restricted (4:28)
Liquidating and Destroying Products (2:08)
What Happens To Destroyed Inventory in Amazon (2:53)
Listing Overview
Doing Keyword Research With Cerebro: Reverse ASIN (5:02)
Why You Don't Want To Be The Cheapest Price (5:20)
How I Increased Profits 50% Over Night by Raising Prices (4:24)
Hack: Fix Product Detail Page That Won't Update (2:27)
[VL Interview] How Does The Amazon Search Algorithm Work? (14:02)
[VL Interview] Conversion Rates, Review Rates, and Email Follow-ups (9:05)
Listing - Keyword Fundamentals
Keywords: What Are They? (7:28)
Keyword Indexing Definition, History and Future with Helium 10 (8:52)
Why You Are Not Indexing? - Common Problems and Solutions (4:32)
Listing - Keyword Research
Keyword Search Volume - Importance & changes (8:45)
Keyword Research - Theory of the tactics of Analyzing and Prioritizing Keywords (13:24)
Keyword Research - Gathering Keywords - Theory and Goals with Helium 10 (14:06)
Keyword Research with Magnet (14:56)
Keyword Research Cerebro Overview (5:27)
Cerebro - Keyword Research 1 ASIN (15:38)
Keyword Research - Cerebro Multi ASIN (13:39)
Cerebro - ADVANCED find which keywords your competitors run PPC search on (13:38)
Helium 10 Keyword Tracker Overview (13:09)
Listing Keywords Like a Pro With Manny Coats
Interview With Manny Coats: Who is he? (5:31)
Best Way to Gather Keywords: Tips from Manny (15:24)
How Manny Uses Magnet to Find Keywords: Manny's Methodology (8:28)
How to Find Keywords with Cerebro and Magnet: Manny's Best Practices (13:01)
Where Manny Put's His Keywords (18:37)
The CPR Method of Launching a Product (7:16)
Writing Listing - Strategy
Using Customer Reviews To Write Your Listing - Helium 10 Review Download + interview in depth (23:50)
Step By Step - How To Use Helium 10's Keyword Tracker To Write Your Listing (13:32)
Listing - Tactical Writing
A to Z How To Create A Product Listing (50:25)
UPC Codes: Where Do I Buy Them? (13:14)
Writing Your Listing with Frankenstine and Scribbles (11:41)
Listing - Troubleshooting
Keyword Indexing - How to Check if Your Keyword is Indexed (4:34)
SOLUTION - What To Do If Amazon Isnt Indexing Your Keyword (5:04)
Expanding Internationally - Tips Tricks and Common Failures (14:32)
How To Force Your Canonical URL (7:00)
Product Photography
Product Photography Update
Photography Introduction - Why its the most important part of your listing (14:51)
Photography Companies we recommend (1:15)
Product Photography Expert - Eric Rodriguez Founder of Virtous Graphics (1:31)
Virtuous Graphics Intro - Anthony (4:00)
Best Practices for Product Photography with Anthony (7:30)
Photography - Photo Types
An Overview of Types of Images - Anthony (7:21)
Amazon Photo Guidelines - Dos & Don'ts (4:59)
Main Image - Purpose & Tips - 50% Sales increase Overnight with 1 Change (3:28)
Main Image - Analyzing Main Images with Anthony (10:10)
Main Image - Examples of What NOT TO DO (1:57)
Photography -Types of Images
Image Type - Multiple Angle Shot (1:41)
Image Type - The Ghost Lifestyle Image (1:12)
Image Type - Transparent Lifestyle Photo for Hard To Describe Products (1:19)
Image Type - 3D Rendering and Exploded Photos (1:35)
Image Type - Info Graphics - Anthony (11:01)
Image Type - Product Comparison Photo - Eric (3:10)
Lifestyle Photography Examples and Best Practices - Anthony (13:02)
Lifestyle Photography - Tips and How To Get Started with Erick From Virtuous Graphics (8:04)
Good & Cheap Lifestyle Photos - Horse Head Example (4:08)
Photography - Photo Aspects
Photo Aspect - Photo Angles and Point Of View Are Important (3:19)
Photo Aspect - Color and Font Schemes (4:09)
Photo Aspect - Using Real Life Comparisons For Size, Weight & Technical Specifications (2:47)
Photo Aspect - Brand Your Product Photos (4:29)
Stock Images and Photoshop - Anthony's Opinion (5:12)
Stock Photo Websites we recommend (2:33)
Prevent Negative Reviews and Returns With Your Product Photos (2:23)
Photography - Product Photographers and Pitfalls
How To Choose a Photographer - Anthony (6:23)
How To Communicate With a Photographer - Anthony (7:35)
Common Mistakes Learned From Creation 2500 Listings - Anthony (4:55)
Random Amazon Stats From Helping Other 2500 Clients - Anthony (7:24)
How to Report Competitors Photos that violate Terms of Service (2:06)
Special Offer From Virtous Graphics - Anthony Outro (2:10)
Photography - Amazon Video and Enhanced Brand Content
Enhanced Brand Content - Eric (6:46)
Enhanced Brand Content Examples (6:17)
Amazon Video - Rules & Guidelines (4:01)
Amazon Video with Anthony (4:30)
Amazon Video - How to Add Product Video To Your Amazon Listing - Eric (3:08)
Amazon Video - Add Videos WITHOUT Brand Registry - Amazon Video Shorts (2:14)
How To Launch Your Product
Choosing Initial Price (6:09)
[VL Interview] How to Properly Launch with Viral Launch (8:18)
[VL Interview] Product Launch Failures: Common Reasons (7:45)
How to Get Your First Reviews (12:31)
WARNING - Facebook Review Groups: Proceed at Your Own Risk (9:32)
Verified vs. Unverified Reviews (9:23)
How to Prevent Negative Reviews Before They Happen (5:40)
How Long Does It Take For a Product To Get to The Amazon Warehouse? (3:22)
I LOST $100,000 on Amazon Prime Day - SET UP MAX ORDER QUANTITY! (4:50)
How To Make a 2 Step URL with Helium 10 Gems - Feat. Manny Coats (11:44)
Using 2 Step URLS for Launching - Helium 10 Update (9:21)
Ultimate Keyword Hack - How To Rank Backend Keywords (13:51)
Launch Services - Warning and Brock's Thoughts (4:18)
Relaunch Your Product - If And When (6:49)
5 Ways to Liquidate Your Product (6:31)
Be Careful When Responding to Customer Emails - Amazon Bots Will Get you Banned (1:19)
Sales Low? How To Compare With VL (4:39)
Email Auto-Responders and Review Follow-Up
Helium 10's Email Follow Up Tour - Feat. Bradley (13:41)
Double Amazon FBA Product Reviews - Best Email Customer Feedback Techniques (8:09)
How To Create The Best Looking Emails (7:13)
What Can Get You Banned? - Best Practices For Email Sequences (5:01)
Product Inserts - The Do's And Don't (4:11)
Dealing With Negative Reviews (11:34)
What Makes Feedback Whiz Unique (10:22)
PPC Overview
PPC Overview Explained A to Z (30:25)
How To Create PPC Campaigns With Viral Launch CEO Casey Guass
Why PPC is Important and Where its Going (12:22)
How To Structure PPC Campaigns and Types of Campaigns to Run (22:23)
How To See if Your Campaigns are Working (9:14)
How Bid+ Works (2:07)
How To Use Kinetic - Viral Launch's Powerful PPC Tool (13:33)
Should You Do A Product Launch? Launch Services in 2020 (10:27)
How To Run Profitable PPC Campagins Like The Experts
Interview With Sean & Taylor, PPC Experts: Who are They? (2:17)
Why PPC Is Important (2:45)
Overview of Biggest PPC Mistakes (6:49)
The Most Important Criteria For Driving Sales With AMS (0:48)
The Most Important Criteria For Driving Sales With PPC (2:02)
How To Structure Campaigns (8:11)
How To Optimize Campaigns (3:06)
Starting a Bid - Where Do I Start? (2:39)
Where Do You Find Keywords? (2:06)
How Many Keywords Should You Target When Starting a New Campaign? (1:47)
Auto Campaigns - Should I Be Running Them? (5:16)
What To Do If a Campaign Isn't Working Well (5:33)
Advanced: Bid+ (2:20)
Negative Keywords (6:58)
Where You Can Find Sean & Taylor (6:31)
Brand
How To Set Up Your Wix Account (7:02)
Where to Host a Website For Your Brand Overview (6:05)
Scale Your Brand by Grabbing as Much Real Estate as Possible (9:01)
Business Fundamentals Overview
The EASIEST way to MAKE MONEY - Everyone Should Do This (1:51)
Ultimate Tax Guide - Everything You Need To Know About LLCs and S Corps (2:29)
How to choose a business Name (2:05)
Choosing Your Display Name Also Called Storefront name (1:04)
Tips for Choosing Your Brand Name (5:53)
Cool Tool To Help You Choose Your Brand Name (2:21)
Examples of Bad Brand Names (5:42)
Find Amazon Qualified Sellers with Jungle Market (2:00)
Business Fundamentals - Payments & Money Management
How to pay people over-seas (3:43)
High Yield Savings Account (0:59)
How To LEGALLY NOT PAY TAXES & Get a 6% Loan from the Government (2:25)
Business Fundamentals - In Person Events
Go to Guided Tour in China with Startup Bros (3:34)
What is Helium 10 Elite - Bradley (5:10)
Outsourcing
Online Jobs Intro - How Outsourcing Changed John Jonas' Life (16:30)
Why John Created Online Jobs (4:09)
How John Became a True CEO with Outsourcing to the Philippines (7:13)
Why You Should Hire in the Philippines (9:13)
John's Most Inspirational Story With Outsourcing To The Philippines (4:22)
Where To Get Started When Outsourcing (3:56)
Types of People You Can Find To Hire on Onlinejobs.ph (1:51)
The True Cost of Outsourcing To The Philippines - Quality Work vs Wages (2:33)
How to Make a Job Posting on Online Jobs (21:07)
80% Hiring Success Rate Strategy - John's Personal Recruiting Process (18:31)
The Importance of Communication with Your Virtual Assistants (2:42)
How John Sets Up Test Projects for His Recruiting Process (1:15)
Time Tracking - Should You Track Your Employee's Time? (2:54)
How to Train Your Virtual Assistants (7:06)
How To Scale and Go Beyond 1 Virtual Assistant (7:29)
How To Let Go of People (If Absolutely Necessary) (5:33)
Q&A - Tools and Software John Uses To Manage His Team (11:02)
John's Final Word with Outsourcing to The Philippines (1:50)
Defense & Maintenance
Amazon Suspension - What I've Learned & Template for Reinstatement (17:15)
About to Run Out of Stock?: Failure+ Success Examples + Best Practices (11:26)
Out of Stock? How Long It Takes To Recover (3:28)
Hijacker Removal with Test Buy: How My Friend Lost $50,000 (10:43)
Remove HIJACKERS in LESS THAN 12 Hours with Trademark (8:28)
How To Remove Hijackers WITHOUT a Trademark: Cease & Desist (11:29)
Scaling
How To Open Up a second seller account (9:10)
Reimbursements
Getida - Best Reimbursement Service We Recommend (6:35)
An Overview of The Types of Reimbursements + Refund Genie (13:54)
Reimbursement Type: Customer Never Returned The Product (36:31)
Reimbursement Type: Damaged Returns or Missing Parts (8:10)
Reimbursement Type: Damaged by Fulfillment Center (FC) or By Carrier (15:05)
Reimbursement Type: Disposed Inventory (6:34)
Making Sure You Get The Correct Reimbursement Amount (1:35)
Legal & Taxes Overview With Master of Law, Paul Rafelson
Legal and Tax Overview With Paul Rafelson (6:49)
Business Entity Structure (8:33)
Creating Your Business - Step by Step (5:08)
When Should You File a Business (8:11)
Which State To File In & Why Its Important (9:39)
How To File a Business If You're in a Different Country (9:00)
What To Do If You Setup Your Business Wrong (2:06)
Corporate Veil (6:18)
Taxes Every Amazon Seller Should Be Aware of (1:59)
State Sales Tax (14:09)
Taxes for International Sellers (6:23)
Who You Should Take Tax Advice From (10:00)
Trademark, Copyright and Laws To Be Aware Of
Required Annual Meeting (3:41)
Prop 65 - Is It Enforceable Against Amazon Sellers (2:53)
Intellectual Property and Amazon - How It Works (4:11)
Filing Your Own Trademark v.s. Using a Professional (8:21)
Fastest route to Brand Registry - How to get International Trademark in 6 Weeks (10:56)
Marketplace vs Shopify - What Are The Different Legal Implications (3:40)
Why Copyright is The Best and Most Overlooked IP (5:53)
Asset Protection
What Is Asset Protection and Why Is It Important? (8:39)
Types of Asset Protection (8:24)
Asset Protection - When LLCs Fail (9:38)
Why You Should Hold All Your Intellectual Property in a Holding Company (7:48)
Should You Hold Your Patents and Trademarks in Separate Entities? (3:10)
How to pay people over-seas
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