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The Complete Facebook Retargeting Course
Introduction
Welcome to the Course! (1:16)
Our Course Private Facebook Group
First Steps
Why You Need to Start Using Retargeting NOW! (4:55)
Creating Your Facebook Pixel (5:33)
Installing the Facebook Pixel on Your Website
Module Intro (0:30)
Installing the Pixel on a WordPress Website (4:36)
Installing the Pixel on a non-WordPress Website (2:32)
Assignment - Installing the Facebook Pixel on your Website (1:33)
Testing Your Facebook Pixel
Checking if Your Facebook Pixel is Working (3:58)
Strategies for Hot and Cold Traffic
Strategies for Hot/Warm and Cold Traffic (4:53)
Dominating the Facebook Pixel Audience Creation
Module Intro (0:34)
Creating Your First Audience With Facebook Pixel (3:45)
Facebook Pixel - Advance Audience Creation (13:50)
"Your Audience is Too Small" Message (2:08)
Assignment - Creating your Audience with the Facebook Pixel (1:10)
Creating your Optimized Facebook Ad with Retargeting
Creating Your Optimized Facebook Ad with the Pixel (10:43)
Assignment - Create your Optimized Facebook Ad with the Pixel (1:39)
Landing Page with Facebook Pixel
Module Intro (4:14)
Creating a Free MailerLite Account (4:34)
Understanding the MailerLite Dashboard (4:13)
Creating a Landing Page (13:46)
Creating a Thank You Page (10:10)
Adding Your Facebook Pixel to the Landing Page (6:37)
Creating Your Audience with The Landing Page Pixel (5:49)
Assignment - Create a Landing Page with the Facebook Pixel (1:16)
Facebook Pixel Events
Module Intro (0:32)
Resources & Links for this Module
Understanding the Facebook Pixel Events (4:33)
Adding the Event Code in Your Facebook Pixel (7:38)
Adding the Event Code to Your Landing Pages (3:15)
Adding the Event Code to your WordPress Website (10:03)
Creating an Audience Using Facebook Events (5:28)
Next steps for Facebook Pixel Audience (2:08)
Assignment - Adding the Facebook Events Code to your Pixel (1:23)
Facebook Pixel Dashboard & Statistics
Exploring The Facebook Pixel Dashboard & Stats (7:41)
Getting Royalty Free Images to Use on Your Facebook Ads
Top Websites to Download Unlimited Royalty Free Images (12:23)
Bonus - Optimizing Your Facebook Page
Module Intro (1:08)
Creating a Facebook Page for Your Business (9:01)
Adding Essential Information to Your Facebook Page (10:44)
Creating a Professional Cover Image for Your Facebook Page (12:08)
Free Keyword Research Tools for Facebook (2:17)
Finding the Best Keywords for Your Business Facebook Page (11:27)
Creating an Optimized Facebook Page Description (2:47)
Getting Your Facebook Page Username & URL (2:50)
Defining Your Facebook Page Target Audience (6:53)
Assignment - Optimizing your Facebook Page (1:26)
Congratulations!
Congratulations
Adding the Event Code to your WordPress Website
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