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The Business Writing Course
Section 1: Introduction
Lesson 1: Avoid the bureaucratic style (11:19)
Lesson 2: Six qualities of good business writing (10:25)
Lesson 3: Adopt the "you-centered" business style (10:44)
Lesson 4: Watch your tone (9:57)
Lesson 5: Four types of sentences (4:52)
Section 2: Organize your thoughts
Lesson 1: How to plan a writing project (6:01)
Lesson 2: Start with your reader (10:14)
Lesson 3: Know your goal (7:50)
Lesson 4: Write your outline (12:59)
Lesson 5: Structure your message (11:07)
Lesson 6: Choose the right style (8:07)
Lesson 7: Consider your tone and persona (9:25)
Section 3: Write your draft
Lesson 1: Get to the point (10:17)
Lesson 2: Write simple sentences (7:23)
Lesson 3: Write with paragraphs (7:09)
Lesson 4: Use simple words (9:08)
Lesson 5: Use strong verbs (8:51)
Lesson 6: Keep related words together (7:13)
Lesson 7: Be specific rather than general (9:16)
Lesson 8: Be concrete rather than abstract (9:46)
Lesson 9: Be definite rather than ambiguous (12:12)
Lesson 10: Use the active voice (8:03)
Section 4: Edit your draft
Lesson 1: Omit needless words (8:32)
Lesson 2: Use parallel structure (2:58)
Lesson 3: Avoid common grammatical mistakes (8:32)
Lesson 4: Avoid common mistakes when crafting sentences (9:27)
Lesson 5: Avoid mistakes with commas and apostrophes (6:34)
Lesson 6: Six categories of words to eliminate (7:18)
Lesson 7: Editing checklist (7:22)
Lesson 3: Adopt the "you-centered" business style
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