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Case Studies: Facebook, Twitter, LinkedIn, Apple
The Business of Technology
The Business of Technology (3:36)
Case Study: Apple
The best reason to study Apple (1:40)
How Important is Apple? (4:00)
Perfect Competition: The Exceptions Prove the Rule (13:44)
The Digital Hub: iTunes + iPod (10:53)
On Tim's Watch: Apple Watch and Apple Pay (9:51)
How Big, How Far (3:51)
The Best of the Best (2:32)
Need Help Counting the Money? (11:40)
A Job for Jobs (1:56)
Apple Before the Second Coming (15:59)
Unbeaten, Unbeatable (11:15)
Case Study: Twitter
A Tale of two Twitters (0:41)
An Important Dichotomy (1:49)
Engagement Precedes Monetisation (7:52)
How does Twitter manage to lose so much money? (17:42)
How Big, How Far (2:11)
Twitter's Strange Life So Far (12:42)
The Characters in the Drama (5:34)
Toe-to-Toe (7:23)
Case Study: LinkedIn
LinkedIn: Network or Destination? (0:42)
Sum of its Parts (2:18)
Not a One-Trick Pony (12:21)
A Rare Success In China (3:25)
Drama-Free (3:51)
Social Network to Content Destination (5:32)
In Its Own Little Niches (8:06)
Case Study: Facebook
Facebook Rising (0:39)
Rockstar du jour (17:37)
A Profit-Machine Buys Growth (8:33)
Monetising in the US, Engaging in Asia (2:39)
Learning from mistakes: own and others (13:12)
Goldilocks (7:08)
Monetising in the US, Engaging in Asia
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