What MIT Found Out about Focus in Entrepreneurship

Entrepreneurship: The 8 Step Business Launch Formula®

Welcome to the 8 Step Business Launch Program

Step 1: Clarify Your Business Concept and Match it with Target Markets

The First Drop: How to Clarify Your Business Concept (1:45)
How to Access to Eazl’s Concept to Market Tool (0:39)
Target Market Selection: Visualizing Markets, Segments, and Niches (3:14)
Audience Ideation: How to Use Constraints and Segments (4:58)
Are You Building a Two-sided Business? If So, This is for You. (1:07)
Introducing the CAM System for Prioritizing Audiences (2:11)
What MIT Found Out about Focus in Entrepreneurship (1:53)
[Extra Help] Identifying Chen and Samir’s Possible Audiences (Digital Technology) (3:46)
[Extra Help] Identifying Kym’s Concept and Test Audiences (Retail and Products) (4:03)
[Extra Help] How to Use the CAM Market Filtration Tool (9:19)

Step 2: Perform Target Market Research for Your New Business

Why 45% of New Companies Fail (or Why Product/Market Fit is Mission #1) (2:13)
Case Study: Visualizing Chen and Samir's Launch in Two Scenarios (3:41)
Access to Eazl’s Primary Market Research Tool (1:41)
The Fundamentals of Human-centered Design (5:28)
Risk Reduction with Three Areas of Primary Research (5:02)
Interviews are Like Sailboats: Just Steer in the Right Direction (3:37)
Watch Customers Reveal Strategic Information in Real Interviews (10:11)
Access to Eazl’s Primary Market Research Toolkit (1:53)
S02M09 (Need to Export Smaller LIPG)
[Optional] Watch a Live, Unedited Customer Interview (16:59)

Step 3: Use Your Target Market Research to Design a Better Business

Three Types of Customer Needs (or “Pain Points”) (5:35)
[Optional] Let’s Convert Real Market Research into a Needs Map Together (7:03)
How to Find Customers’ Attitudes Regarding Your Business Arena (2:31)
Visualizing Customer Motivation through Your Purchasing Funnel (3:46)
[Selling Complex or Expensive Offerings] Selling to the Buying Center (2:18)
[Extra Help] Let’s Extract Design and Marketing Needs from Real Audience Research (11:06)

Step 4: Estimate the Value of this Opportunity and Focus on a Tribe

Athlete or Megatron and the Impact on Your Customer Group (or “Tribe”) (3:54)
Audience Validation: Three Characteristics of Every Good Target Market (3:03)
[Optional] The Meg Media Case Study (an “Athlete” Startup) (4:03)
[Optional] The Tanium Case Study (a “Megatron” Startup) (4:08)
The Peersight Tool: How We Remind Ourselves to Design Human-Centric Products (1:52)
How to Create Your Customer Persona (2:05)
[Extra Help] Let’s Use Real Customer Research to Create a Persona Together (7:53)

Step 5: Build and Test a Prototype of Your Business Concept

Prototype Concepting with the ORB System (2:21)
[Optional] Prototype Concepting: The Hire Hero Case Study (3:40)
Let’s Start Building! (or Getting around the Competition and Capital Roadblocks) (3:54)
[Prototyping for Services and Experiences] Your MVP as a Service Design (8:08)
[Prototyping for Physical Products] 3D Printing and CAD Fundamentals with Henry (28:06)
[Prototyping for Digital Products] Designing Your MVP as a Walking Skeleton (6:22)
Testing Your Prototype: The Three Big Questions (4:39)
How to Test Your Prototype as an MVP (5:58)
[Optional] Here are Some of My Favorite MVP Testing Tools (10:19)
When Your Know Your Prototype is Ready for It's Big Debut (2:34)

Step 6: Build the Brand, Set a Price, & Engineer the Customer Experience

The Real Deal with Branding: What I Wish I’d Have Known (6:44)
The Four Core Parts of Your Business’ New Identity (7:10)
How to Write a Compelling Business Description (2:37)
[Optional] Case Study: a Tour of Artisan Access’ New Identity (4:37)
Pricing Strategies for Your New Business (2:54)
Branding and Customer Loyalty through Experience Design (4:40)

Step 7: Get Your First and Second Groups of Customers

The Two Startup Sales Strategies (and the One that Usually Won’t Work) (4:31)
Visualizing a How a Startup's Marketing and Sales Activities Work (3:14)
[Optional] a Quick Intro to Startup Customer Relationship Management (or “CRM”) (6:37)
How to Approach Your First Group of Customers (4:14)
The Launch Marketing Suite: Your New Business’ First Selling Tool (4:30)
[Optional] Case Study: a Tour of Artisan Access’ Launch Marketing Suite (5:21)
How to Approach Influencers as Your Second Customer Group (3:21)
[Extra Help] Troubleshooting when You’re Having a Hard Time Attracting Customers (2:07)

Step 8: Recruit a Lead Advisor and Raise a Seed Round of Funding

How We Suggest Most Startups Raise a Seed Round (4:56)
How to Recruit a Lead Advisor to Help Guide Founder(s) (3:01)
[Optional] Case Study: How Meg Media Recruited Their Lead Advisor (3:42)
#BeyondBusinessPlans: What Startups Really Need (3:28)
[Optional] Practical Research Methods for Your Business Case (6:40)
[Optional] Let’s Draft Your First Financial Forecast Together (13:33)
How to Design a Seed Round that Really Works [Contract Template Here] (5:49)

Bonus Section: Extra Lean Branding and Launch-Phase Marketing Tutorials

[Extra Help] Lean Branding I: Crafting Kym’s Business Name (2:40)
[Extra Help] Lean Branding II: Developing the Artisan Access Color Palette (3:59)
[Extra Help] Lean Branding III: Creating a Typography Package for Free (2:52)
[Extra Help] Lean Branding IV: Designing a Cool, Inexpensive Logo (10:29)
[Extra Help] Lean Branding V: Writing Artisan Access’ Public-facing Business Description (4:14)
[Extra Help] Let’s Create the Artisan Access Launch Marketing Suite (Extended Tutorial) (15:24)

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