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Social Media Strategy for Business Growth
Social Media Strategy for Business Growth
Social media strategy-Introduction
2 Key principles
3 Social media strategy
4 Situation analysis
5 Stakeholders
6 The competition
7 Audience research
8 Objectives
9 Strategy
10 Tactics
11 Your content strategy
12 Content audits
13 Audience research
14 Content ideas
15 Map the customer journey
16 Content distribution
17 Actions
18 Controls
19 Learn from analysis
20 Test and learn
21 Show ROI
22 Analyse the data
23 Conclusion
4 Situation analysis
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