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Seth Godin on Presenting to Persuade
Turning Powerpoint into a useful tool
Introduction (0:36)
Understanding the leverage that a presentation gives you
Making change and communicating (2:22)
Enrollment (2:22)
Should you send a memo instead? (4:33)
Thinking hard about your role
The four elements of persuading with a deck (4:39)
Assertions and exhibits (5:19)
Hiding, presuasion and the nuts and bolts of bad and good slides
A quick look at some bad PPT slides (8:50)
Two ways to get to 'yes' and to 'now' (6:10)
Some good slides and some tactics (11:36)
Summary and a call to action (7:16)
Assertions and exhibits
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