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Project Management in Marketing
Project Management in Marketing - Intro
Intro What is a project (5:19)
The Project Life-Cycle (4:37)
Key project management disciplines (7:07)
The Project
Project scope (10:24)
Project planning (8:38)
Work breakdown structure (7:52)
Using charts in projects (16:51)
Progress monitoring (16:28)
Post-project evaluation (15:52)
Methodologies
The role of a project manager (14:04)
Project management methodologies (2:53)
Using data and information (13:28)
Market research (8:34)
Financial analysis and business cases (13:49)
Risk Management
Overview of risk (6:36)
Risk identification (6:48)
Risk management (13:32)
Project management in marketing (7:37)
The Project Life-Cycle
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