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Modern Copywriting: Writing copy that sells in 2021
Intro to copywriting
Introduction to copywriting (2:30)
What is copywriting? (4:27)
Know your product (9:14)
PRACTICE: Know your product (3:33)
Know your competition (7:24)
Competitive copywriting (8:05)
Case study: Volkswagen (6:53)
Know your audience (9:14)
PRACTICE: Know your audience (5:39)
Know your voice and tone (6:18)
Know your media (7:28)
Crafting your copy
Intro to crafting your copy (1:31)
The art of persuasion (8:33)
How to use power words (6:57)
Structure and technique (8:04)
How to stir emotion (9:42)
Writer's block (10:10)
How to write simply (8:32)
PRACTICE: Writing simply (7:59)
Copywriting styles (10:37)
Don't get sued (plagiarism edition) (5:13)
Don't get sued (legal edition) (9:42)
Avoid common mistakes (8:50)
PRACTICE: Crafting your copy (6:07)
Copywriting formulas
Storytelling: The Hero's Journey (9:08)
Storytelling: More storytelling (7:32)
Persuasive formulas (6:48)
Copywriting formulas: AIDA & more (11:34)
PRACTICE: Copywriting formulas (7:18)
Copywriting for B2B vs B2C
Intro to copywriting for B2B vs B2C (1:58)
Differences between B2B and B2C (5:34)
B2B copywriting best practices (5:13)
Case study: Zendesk (9:45)
Creating great headlines
Intro to creating headlines (2:19)
How and why headlines work (7:42)
Modern formulas for headlines (11:17)
PRACTICE: Modern formulas for headlines (5:37)
How to test headlines and why (8:25)
Supporting headlines with leads (8:17)
Creating readable headlines (7:18)
Twitter headlines (8:09)
Copywriting for landing pages and CTAs
Intro to copywriting for landing pages (1:39)
Landing page basics and structure (8:26)
PRACTICE: Planning your landing page (5:13)
Landing page copy styles and themes (9:02)
Writing copy for landing pages (7:48)
CTAs (6:54)
Case study: Shipt (6:16)
Copywriting for email
Intro to email copywriting (1:56)
Product announcements and promotional emails (6:22)
PRACTICE: Email types - Announcements & promos (4:02)
Newsletters and transactional emails (7:02)
Email copy best practices (5:09)
Subject lines (6:37)
Writing letters and brand messages (6:42)
Case study: Physician Associates survey (5:12)
Copywriting for social media
Intro to social media copywriting (2:37)
Social Media Platform differences (7:02)
PRACTICE: Social media platform differences (3:54)
Writing profiles for social media (5:26)
Headline and copy best practices (8:00)
Copywriting for Facebook (7:57)
Copywriting for LinkedIn (5:19)
Case study: iostudio (5:21)
PRACTICE: Email types - Announcements & promos
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