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Mobile App Marketing using Google Ads
Introduction
Introduction (3:09)
Understand the Apps Ecosystem
Understand the Apps Ecosystem (5:24)
Explore Google App Campaigns
Explore Google App Campaigns (2:32)
Define Your App Campaign Goal
Define Your App Campaign Goal (1:57)
Measure What Matters in App Campaigns
Measure What Matters in App Campaigns (2:14)
Quiz - 1
Begin with app campaign settings
Begin with App Campaign Settings (1:07)
Opening Google Adwords (1:03)
Creating Universal App Campaign (5:22)
Finding your App on Google Play Store (0:42)
Finish with App Campaign ad Groups and Assets
Text Ideas for App Campaign (1:41)
Adding Videos, Images and HTML5 for App Campaign (2:09)
Bid Strategy for App Campaign (2:20)
Targeting and Excluding Locations (3:24)
Quiz - 2
The Role of the Marketer in App Campaigns
The Role of the Marketer in App Campaigns (3:06)
Create and Refine Your App Campaign
Create and Refine Your App Campaign (3:25)
Guide the Machine for a Better App Campaign
Guide the Machine for a Better App Campaign (3:58)
Understand Your App Campaign Results
Understand Your App Campaign Results (3:18)
Optimize the App Experience
Optimizations of Targeting and Excluding Locations (2:49)
Optimizations of Bidding and Budget (2:28)
Quiz - 3
Optimizations of Targeting and Excluding Locations
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