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Mobile App Marketing 2024: App Store Optimization ( ASO )
Introduction
1 - Introduction (1:55)
ASO Basics
2 - ASO Basics (3:11)
3 - Google Play and Apple App Stores (3:22)
4 - Intro to Google Play Store and Apple App Store (4:30)
5 - Organic Installs: Search and Explore install (2:15)
6 - Impressions,CTR and CVR (4:20)
Keyword Optimization
7 - KW usage in stores (5:10)
8 - KW rankings and organic installs (3:01)
9 - How to find correct KWs? (8:00)
10 - Sensortower keyword spy (2:55)
11 - Competitor analysis (9:25)
12 - Google play console and organic downloads (4:22)
CVR Basics
13 - CVR elements: ( Icon, SS, Featured Graph, Promo Video) (4:15)
14 - How to design creatives (14:42)
Creative Optimization
15 - What is A/B testing? (2:01)
16 - How to A/B test on creatives? (8:59)
17 - Tracking competitor's creatives (4:09)
18 - Ratings and review (5:43)
5 - Organic Installs: Search and Explore install
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