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SEO & Social Media Marketing Strategies To Reach 1,000,000 People
Welcome and introduction
Course introduction and welcome (3:51)
SEO introduction. Starting with keyword research
Breaking down our SEO steps into three phases (3:51)
Long tail. vs. short tail SEO keywords (8:41)
Introduction to the Google Keyword Tool (9:51)
Example of my own keyword research and thinking outside the box
Google voice SEO & Answer-box SEO (4:54)
Three other SEO keyword tools - just to give you more options (2:17)
Keyword density vs. keyword stuffing and tools to correctly manage it (4:30)
Creating a full list of SEO keywords to rank for and tracking them (8:52)
13-step keyword research checklist (8:32)
Gray hat SEO, when keyword stuffing is ok and when not to do it (4:35)
Strategies for popular business types & first-time marketer mistakes
Section introduction - how SEO applies to YOUR business (3:02)
Strategy and SEO for Ecommerce (6:43)
Local business strategy (5:23)
Content driven business SEO (2:36)
Set up your Webmaster tool from Google
Setting up your Google Search Console - formerly known as Webmaster Tools (6:08)
Creating your sitemap.xml (4:22)
Submitting new URLs and checking for page status and indexing (1:53)
Where your pages are ranking and page/query performance (4:19)
User experience section of Google Search Console (3:51)
Google analytics introduction (9:19)
On-Page SEO to get a high click-through rate from the search result page
On page SEO introduction (5:51)
Influencing SEO ranking with intent-match strategy (2:33)
Intent match with snippets (3:49)
Writing enticing meta tags to increase Google search result page clickthrough (5:19)
On-page SEO: Beginner to savvy and advanced strategies
How to set up the Yoast plugin for SEO (6:39)
Setting your meta tags with Yoast in WordPress or directly in HTML (2:57)
Shopify SEO - setting title and description for Ecommerce (7:53)
No-follow vs. follow links (5:27)
ADVANCED inner-page links: From a page to same page! Extra SEO boost (4:02)
Image ALT tag for SEO (1:37)
Cornerstone SEO pages that get shared more and rank better (5:25)
Site speed load plugin (1:53)
Off-page SEO & Smart SEO
Off-page SEO section introduction (1:50)
Google SEO for new websites & Google Citations (6:13)
How to get Links from Wikipedia (6:33)
8 ways to get good links by getting publicity (4:59)
What makes a link good for SEO (6:16)
Guest-blogging for SEO - how to do it properly (3:52)
Link-begging introduction. The brute-force approach that will never stop working (3:17)
Script for cold emailing (link-begging) for backlink requests (3:17)
Competitor link research (2:48)
Additional SEO strategies to rank higher and be smarter about SEO
Google SEO trends for 2021 and what to focus on (3:11)
Advanced intent-match boosting strategy for ranking higher in Google search (4:04)
Leveraging recommendation algorithms (8:01)
Using authoritative sites to rank multiple Top 10 listings (8:23)
Combining on-page SEO and sales copywriting
Introduction to combining SEO and copywriting (1:43)
CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO (6:49)
EXAMPLE of a sales page that balances SEO and conversion optimization (4:21)
Powerful white-hat SEO strategy that almost no one talks about (4:21)
Common question: Should you have a blog? (4:44)
How to increase sales by adding scarcity (3:04)
Setting up your website
How to choose a domain name (8:16)
How to set up your website professionally and on your own (4:05)
Social media marketing fundamentals and good practices
Introduction to social media section (1:12)
How social sharing helps Google SEO (6:45)
Social media marketing mistakes (4:20)
Social media exercise (3:01)
Creating your own show on social media
Why a show - some students get confused (1:06)
Introduction to building your own show (1:14)
Goals for your show (4:51)
Show monetization (4:23)
Deciding on a solo show or a show with guests (4:38)
Advanced content repurposing with strategies that work today & in the future (4:21)
Topic coverage: Evergreen vs. current topics (4:41)
Example of a site that is newsy and evergreen (2:25)
Daily, monthly or weekly show (5:37)
What you can outsource for a show (3:09)
Live YouTube show or live Facebook show
Introduction to the section: Live shows on YouTube Live, Facebook Live, etc. (2:07)
Encoding software for live streaming and mobile options (3:38)
OBS Settings (1:59)
RestreamIO (1:34)
How to go live on YouTube and Facebook (5:07)
Good practices for a live show (4:37)
Brief introductions to a few additional social platforms
Quora marketing to get immediate traffic to your website and videos (5:24)
Reddit (5:12)
Forums (4:37)
Virality, sharing, and referrals
Explaining the viral coefficient formula (2:44)
Viral coefficient calculator (2:38)
Ads having a role in virality (3:39)
Net promoter score (6:29)
How to get three different types of business referrals (5:24)
How to use viral memes to go viral and boost sharing
Introduction to using memes (1:07)
How to begin finding viral memes to post on your social media (3:17)
How to create your own image memes in minutes and for free (2:29)
How to create your own gifs to go viral (2:34)
YouTube Marketing
YouTube section introduction (1:24)
How a professional would approach promotion of a single YouTube video (4:25)
YouTube SEO introduction (4:56)
YouTube On-Page SEO (3:45)
Introducing the YouTube recommendation algorithm (4:46)
Special plugin to get insights on your and competitors videos on YouTube (4:06)
Strategy for getting views from the YouTube recommendation algorithm (5:36)
What to do when you first begin your YouTube channel (2:17)
Overview of my YouTube channel to give you ideas for how you can grow on YouTube (6:33)
How to get more views on YouTube (7:32)
Using hashtags in video titles (5:13)
Twitter marketing
Twitter marketing section introduction (4:33)
Branding your Twitter page like a professional (6:31)
What to do on Twitter on day 1 (4:29)
Tweet formula: How much and what types of content to tweet (5:55)
Using hashtags in your social media updates (2:46)
Twitter how to consistently rank in hashtag searches automate it (6:43)
Ideal tweet length to maximize engagement and retweets (2:03)
Best days and times to tweet (2:10)
Creating pseudo-awards for virality and resharing (2:45)
Make your own business hashtag (2:15)
Strategies for pinned tweets (1:58)
Facebook marketing
Introduction to Facebook marketing (2:39)
What you can expect from different promotional strategies on Facebook (4:31)
How the Facebook algorithm works (4:17)
How to make engagement beget more engagement (3:44)
Easiest Facebook marketing: From your own personal page (4:11)
How Facebook is becoming the new LinkedIn (3:01)
For Ecommerce and selling products
How to sell products online and offline (8:38)
Introduction To Marketing: Beginners Please Watch This First
Marketing fundamentals section introduction (1:03)
History and economic roots of marketing (3:50)
Seth Godin and the concept of the Purple Cow (3:44)
How to identify your target market (4:00)
A/B testing and how to increase conversion rates & relation to sales funnels
Defining KPI and examples of KPI (5:39)
KPI for a dating website startup (5:47)
Influencing SEO ranking with intent-match strategy
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