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Introduction to Product Management
Introduction
1.1 Introduction (6:13)
1.2 What is Product Management (5:43)
1.3 Start Brainstorming Ideas (7:15)
Exercise Worksheet - Brainstorm Using Popplet
1.4 Tips for Navigating the Course (1:03)
1.5 A Day in the Life of a Product Manager (2:58)
The Product Development Process
2.1 Recap of Section 1 (1:14)
2.2 The Product Life Cycle Part 1 - Development, Introduction, Growth (7:47)
2.3 The Product Life Cycle Part 2 - Maturity, Decline (7:00)
2.4 The Product Development Process (10:28)
2.5 Learn the Differences Between Waterfall Development and Agile Development (7:49)
How to Come Up with a Killer Product Idea
3.1 Recap of Section 2 (1:07)
3.2 Why Do Products Fail? (3:38)
3.3 How to "Discover" Your Product (10:00)
3.4 Learn the Tool - Refine Your Product Idea with a NFB Table (3:13)
3.5 Exercise - Find the Problem and Identify the Pain (2:05)
Exercise - Find the Problem and Identify the Pain
3.6 Discover Hidden Product Insight by Interviewing Users (4:54)
3.7 Exercise - Interview Your Users (1:11)
Exercise Worksheet - Interview Your Users
Finding a Market Fit
4.1 Recap of Section 3 (1:24)
4.2 Learn the Tool - Use SWOT Analysis to Understand the Market Landscape (8:11)
4.3 Exercise - Do a SWOT Analysis on Dropbox (2:43)
Exercise Worksheet - Do a SWOT Analysis on Dropbox
4.4 Compare Answers - Do a SWOT Analysis on Dropbox (0:59)
4.5 Make Your Product Stand Out by Doing a Competitive Analysis (2:50)
4.6 Discover How Big Your Opportunity is by Sizing the Market (2:46)
Exercise Worksheet - Size the Market
4.7 Accelerate Your Product's Growth by Spotting Key Trends (2:21)
Case Study - The NASA App
5.1 Recap of Section 4 (1:50)
5.2 The Ideation Process of the NASA App (8:52)
5.3 How I Pitched the NASA App Idea to Stakeholders with Vision Deck (6:50)
5.4 Lesson Learned - The Importance of Driving Vision (8:48)
5.5 Product Teardown - Nasa App Classic vs Nasa App Modern (4:05)
Building Empathy to Relate to Your Users
6.1 Recap of Section 5 (3:07)
6.2 Learn the Tool - Build Empathy by Making Personas (9:26)
6.3 Common Mistakes when Making Personas (2:19)
6.4 Video Story as Personas (3:09)
6.5 Exercise - Make a Persona (0:51)
Exercise Worksheet - Make a Persona
6.6 Learn the Tool - Build Empathy by Making an Empathy Map (3:48)
6.7 Exercise - Create an Empathy Map (0:49)
Exercise Worksheet - Create an Empathy Map
Testing and Validating Your Product Idea
7.1 Recap of Section 6 (2:00)
7.2 Introduction to Lean Product Design (6:03)
7.3 Test Your Product Hypothesis by Designing Experiments (6:35)
7.4 Test by Smoke Selling (4:01)
7.5 Test by Making a Product Demo Video (6:04)
7.6 Test by Using the Concierge Method (2:37)
7.7 Why It's More Important to be Data Informed than Data Driven (3:02)
7.8 Exercise - Test Your Product Hypothesis (1:19)
Exercise Worksheet - Test Your Hypothesis
Shaping the Product
8.1 Recap of Section 7 (1:42)
8.2 How Apple Creates Laser Focused Products (6:03)
8.3 How to Create a Feature Backlog (7:50)
8.4 Learn the Tool - Manage a Feature Backlog Using Pivotal Tracker (8:40)
8.5 Exercise - Create a Feature Backlog (1:33)
Exercise Worksheet - Create a Feature Backlog Using Pivotal Tracker
How to Make Beautiful Wireframes
9.1 Recap of Section 8 (2:02)
9.2 Introduction to Wireframing (8:31)
Exercise Worksheet - Download and Install Axure
9.3 Learn the Tool - How to Wireframe Using Axure - Part 1 (1:59)
Exercise Worksheet - How to Wireframe Using Axure - Part 1
9.4 How to Save Time by Using Masters in Axure (1:10)
9.5 Learn the Tool - How to Wireframe Using Axure - part 2 (2:44)
Exercise Worksheet - How to Wireframe Using Axure - Part 2
9.6 How to Use Wireframes and Prototypes Effectively (4:46)
9.7 Make Your Product Super Intuitive Through User Testing (1:18)
9.8 Exercise - Create an Interactive Prototype for Your Product Idea (0:52)
Exercise Worksheet - Create an Interactive Prototype for Your Product Idea
How to Write Great User Stories
10.1 Recap of Section 9 (1:57)
10.2 Introduction to User Stories (4:21)
10.3 Qualities of Great Stories (6:14)
10.4 Exercise - Write User Stories for Your Prodcut (0:28)
Exercise Worksheet - Write User Stories for Your Product Idea
10.5 Prioritize Stories Using Assumption Testing (2:31)
10.6 Prioritize Stories Using the BUC Method (2:11)
10.7 Prioritize Stories Using the MoSCoW Method (3:06)
10.8 Estimate and Size Stories (5:55)
Product Management Leadership
11.1 Recap of Section 10 (1:57)
11.2 Introduction to Product Management Leadership (1:32)
11.3 How to Lead Developers (11:36)
11.4 How to Lead Designers (8:01)
11.5 How to Manage Stakeholders (8:56)
How to Get Multiple Product Management Job Offers
12.1 Recap of Section 11 (3:07)
12.2 What's the Process of Getting to the Job Offer? (4:35)
12.3 How to Write a Killer Resume (11:28)
12.3b Exercise - Upgrade Your Resume (0:48)
12.4 How to Ace a Product Manager Interview (5:38)
Exercise Worksheet - Upgrade Your Resume
5.4 Lesson Learned - The Importance of Driving Vision
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