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Instagram for Business
Module 1: Making The Most of Your Instagram Profile
1.2. How this course will help you unleash the power of Instagram (1:44)
1.1. Meet your tutor, social media manager, and YouTuber, Latasha James (1:57)
1.3. Answering questions about account type_ business, personal, or creator (3:10)
1.4. Launching your identity with the all-important photo and username (2:38)
1.5. Writing the perfect bio (2:22)
Module 2: Building a Successful Content Strategy
2.2. Establishing content pillars (3:19)
2.1. Understanding Instagram’s potential for your business (2:38)
2.3. Which Instagram features are right for you (7:45)
2.4. Content calendars, scheduling tools and posting frequency (11:30)
2.5. Instagram engagement strategies (3:30)
Module 3: Consistent and Eye-Catching in-Feed Content
3.2. How to edit and transform your photos (17:58)
3.1. Essentials of taking great photos for Instagram (3:45)
3.3. Hacking Instagram video strategy (2:50)
3.4. Setting up Instagram shopping for profit (7:14)
3.5. Algorithm-friendly best practices for managing your feed (4:50)
Module 4: Unlocking The Power Of Instagram Stories and IGTV
4.2. The best Instagram Story apps and tools (7:37)
4.1. Instagram Story strategy (8:16)
4.3. How to create ‘sticky’ Instagram Stories highlights (7:09)
4.4. Creating long form video content (3:36)
4.5. Smooth publishing to IGTV (7:07)
Module 5: Measuring Success and Profit
5.1. Understanding Instagram KPIs (3:12)
5.2. Instagram linking strategy (3:59)
5.3. Using Instagram Ads to reach and maximize business goals (10:01)
5.4. Understanding Instagram Insights (11:54)
5.5. Not the end of the learning journey. Where to next_ (2:06)
4.3. How to create ‘sticky’ Instagram Stories highlights
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