Welcome
What do influential voices like Jane Jacobs, Perez Hilton, Janet Mock and Bill Gates all have in common?
They’ve all written extensively about their experiences and expertise to publicly share their ideas with the world.
Anyone can duplicate this approach to writing by contributing their thoughts to relevant news sources in their industry to reach the right people at scale.
In this course, I’m going to teach you how to get published as a writer in any blog or publication to help further position you successfully as a professional.
Whether you’ve always wanted to write for a publication like Forbes or you want to convince the editor at a popular blog in your niche to let you write for them, this is the course for you.
Hey, there. I’m Brian Honigman. I’m a marketing consultant, writer, speaker and adjunct professor at NYU.
As the owner of a marketing consultancy called Honigman Media, I’ve used writing over the last eight years to help build my business from scratch.
I’ve gotten my unique ideas and recommendations about marketing out there by writing for both mainstream publications like the Wall Street Journal, the Huffington Post, Forbes, Business Insider and Entrepreneur Magazine, as well as in industry blogs for organizations like Nasdaq, HubSpot, the World Economic Forum, the Weather Company and WeWork.
As a result, I’ve been lucky enough to build a strong personal brand that’s lead to landing projects with large corporations and growing startups, earning six figures annually, getting paid to speak internationally and connecting with millions of readers.
My journey as a writer was definitely not an overnight success, but over the years I’ve learned a lot about what takes to get published wherever you want and how to get your writing to resonate.
Whether you’re looking to further position yourself at your company or as you grow your own business, this course breaks down my framework for how to start writing for any website.
We’ll start with learning how to begin writing for yourself before trying to write for another destination and how that better prepares you for success with your first pitches.
I’ll explain how to choose where you should be writing, how to make a long-term plan for your writing related goals and how to properly research any blog or publication.
You’ll learn how to find the right editor’s contact information and how to best craft a pitch that catches their attention and gets you in the door.
From there I’ll share my approach to writing an effective article once a pitch is accepted, how to promote your content once it’s published and how to build and maintain relationships with these editors and other writers.
I’ll show you how to best measure the success of your articles, how to republish them to save time and gain more traction and how to repeat this process for the long-run.
Throughout the course, I’ll share exercises and examples based on my experiences as a writer to help provide more context to each lesson.
In addition, I’ve included interviews from six other professionals dissecting how they’ve used writing in to further their careers.
My goal is to get you the bylines you want.
This course will get you up and running as writer for the websites you’ve always been excited to write for, but in less time than it took me to get it done.
Let’s start cultivating your writing skills today, so that you’ll become one of the influential voices in your industry tomorrow.