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How To Start Your Own Digital Marketing Agency
Introduction To The Course
What To Expect From This Course (2:00)
Action Steps (4:07)
Course Expectations and Getting Help From Me (9:39)
Frequently Asked Questions (1:45)
The Brutal Truth About Mindset And Why You Should Take This Course Seriously (27:02)
Building a Simple Agency Website
Should You Focus On a Specific Niche & Service Offering? (4:19)
Getting Creative With Your Agency Name (2:16)
Registering a Domain (1:15)
Web Hosting (2:52)
Setting Up Your Website With Wordpress (1:37)
Creating a Professional Email Address (1:34)
Recommended Themes & Plugins (2:25)
Website Graphics & Business Cards (2:30)
Walking You Through My Niche Focused Agency Website (9:55)
Offering Web Design & SEO? (2:11)
Setting Up Your New Business
Starting Your Own Company (1:58)
Setting Up Your Business On Google+ & Yelp (2:51)
Why Having a Partner Will Help Grow Your Agency (2:43)
How To Acquire New Clients
Introduction To Getting Clients For Your Agency (2:35)
Video & Photo Tools (3:11)
Prospecting Strategy #1 - Hot Lead Finder (6:49)
Prospecting Strategy #2 - Finding Businesses That Already Spend Money (9:20)
Prospecting Strategy #3 - Using LinkedIn To Approach Prospects (13:59)
Prospecting Strategy Bonus: LinkedIn Auto Client Method (8:33)
Using Moz Local (6:20)
An Example Prospect Video That Landed Me a $750/month Client (8:12)
An Example Prospect Video That Landed Me a $500 Website Design Client (5:52)
Template Emails For Contacting Potential Clients (1:11)
Following Up With a Cold Call (3:25)
Offering To Meet Clients In Person (1:38)
CRM Lead Tools & Automation
Getting Started With Nutshell (4:25)
Setting Up a Lead System In Nutshell (5:03)
Integrating WuFoo Forms with Nutshell (2:03)
Using Google Drive as a CRM (3:19)
SEO Tools I Use
SEO Powersuite (4:20)
LongTail Pro Keyword Research (3:56)
UpCity Local SEO (12:15)
Brightlocal (7:21)
GeoRanker For Checking Your Rankings (1:27)
SEMRush (4:03)
Outsourcing SEO & Becoming The Middle Man
Should I Outsource Or Do The Work Myself? (2:06)
Finding Whitelabel SEO Providers (4:39)
Pricing Your Services Higher (1:49)
Bartering Services (2:48)
Closing Sales & Working With Existing Clients
Providing Clients With a Proposal For SEO (5:24)
Contracts For Your Work (2:42)
How To Invoice Clients (2:55)
Creating Case Studies After Getting Positive Results For Clients (2:16)
Conclusion & Focusing On Staying Consistent
Staying Focused On Your Business (2:19)
My Highly Recommended Agency Guide
Bonus: Interview with An Agency Owner
Interview with Rahul of CustomCreatives.com - Part 1 (15:02)
Interview with Rahul of CustomCreatives.com - Part 2 (15:42)
Bonus: Learning From an Agency Generating Over 1 Million Dollars Per Year
Bonus: Introduction To This Section (1:52)
Different Levels Of Success: Some Background On My Past Year In SEO (13:06)
Awarded Top 1.5% of all Adwords Agencies By Google (2:38)
Roles Within The Company (3:21)
Additional Tools
New Tools I've Learned About (1:02)
Sales Genie (4:10)
Teamwork (4:01)
Leadpages & Thrive Themes (2:19)
Unbounce (2:55)
Ahrefs (3:52)
iWriter (2:30)
CallRail (4:07)
Social Media Auto Posting: JetPack & Buffer (5:47)
Infinite WP - Website Management (2:00)
Marketers Center (2:46)
Source Market (3:50)
Sidekick (3:23)
Working on SEO Tasks
Typical Contracted Services For $1000~ Clients (3:25)
Local SEO - Working With Local Business Clients (4:41)
Keeping It Simple - Blogging | Local SEO | Communication (2:16)
Basic On-page SEO - Service + City Blogs (5:14)
Working With Clients
Onboarding Your Clients (1:27)
The Typical Types Of Clients You Will Find (3:29)
Scheduling Bi-weekly or Monthly Calls (1:38)
Taking Notes & Being Hands Free (1:29)
Organization For Next Steps, Scheduled Calls & More (3:07)
The Mentality Between Getting a $300 Client vs. a $1000 Client (12:06)
Pro-Active Communication About Client Success
What Does It Mean To Be Pro-Active? (1:52)
Listen to 5 Phone Calls (1:48)
Send a screenshot of positive results and success (2:17)
Leadpages Custom Rank Tracking & Audit Reports For Clients (4:31)
Conclusion
Conclusion (1:19)
Typical Contracted Services For $1000~ Clients
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