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How To Start An Ecommerce Business: Amazon, Ads & SEO
Ecommerce course welcome
Ecommerce course welcome and introduction (1:54)
Our strategy in this course (3:44)
Google SEO and long-tail keywords
Introducing SEO for eCommerce (7:40)
Long-tail SEO keyword example (5:10)
Voice search SEO (5:59)
Webmaster tools to check search performance and crawling & indexing status
Setting up your Google Search Console, formerly known as Webmaster Tools (2:29)
Creating your sitemap.xml (3:46)
Troubleshooting crawling errors (1:19)
SEO definitions for beginners (3:34)
Submitting new URLs and checking for page status and indexing (1:53)
Where your pages are ranking and page/query performance (4:19)
Google Analytics introduction (9:19)
Amazon and large online retailers
Creating seller accounts and uploading products to Amazon (3:57)
Introducing JungleScout (2:20)
Different ways to create and source products with pros and cons
Different ways to get products to sell and their implications (5:36)
Google Shopping ads
Differences between regular Google Ads (formerly AdWords) and Google Merchant (2:32)
Visual difference of Google Shopping ads vs. Google Ads (formerly AdWords) (2:22)
Creating your merchant account (2:33)
More on website verification (1:33)
Creating your first data feed (1:57)
Beginning to fill out your data feed (2:36)
Filling out the product feed (2:25)
Correctly setting your title attribute (4:53)
Optimizing the description field in your product feed (2:57)
Linking your Google Ads (formerly AdWords) account (1:25)
When you have a large product feed file (2:18)
Final step - start running your ads (1:42)
Keyword exercise for Google Shopping (3:58)
Visual difference of Google Shopping ads vs. Google Ads (formerly AdWords)
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