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Digital Marketing Masterclass: Get Your First 1,000 Customers
Introduction
Course overview (2:57)
The basics
Intro to traction channels (4:18)
The 19 channels explained (part 1) (6:23)
The 19 channels explained (part 2) (4:23)
The growth process (5:36)
Two components of every growth strategy (2:21)
Optimization audit (9:00)
Optimization audit: DEMO (9:48)
Review & Recap Section 2
Building your strategy
Intro to building your strategy (1:32)
What pain do you solve? (4:48)
Frequency and depth of the problem (3:25)
Review & Recap Section 3
Get your first 10
Intro to manual effort section (3:15)
Intro to Strategy 1: Complainy people (3:00)
Finding the complainy people (8:18)
DEMO: Finding complainy people (6:52)
Conversing with the complainy people (10:57)
Intro to Twitter & why we use it (4:51)
Topicality on Twitter (8:55)
Competitors on Twitter (9:38)
Locating forums and like-minded communities (7:50)
Messaging on forums (9:15)
Spreading the word on Slack (6:53)
The wonderful world of Reddit (5:58)
Facebook & LinkedIn sharing (5:28)
Using your network to announce your new business (5:54)
DEMO: Writing an email to your network (9:32)
Events & Meetups (7:34)
Review & Recap Section 4
Get your first 100
Intro to community posting (1:43)
Reddit overview (3:51)
Raising your Reddit IQ (6:06)
Finding your subs (6:18)
Observing from a distance (3:28)
Optimizing your experience (1:57)
Emerging platforms: How to tell which platform is worth trying (4:08)
Intro to Snapchat (3:54)
Snapchat - Setting up your account (8:01)
Snapchat - Taking snaps and promoting (9:22)
Snapchat Tactic 1 - The Takeover (7:52)
Snapchat Tactic 2 - Run a promotion (8:54)
Snapchat Tactic 3 - Using your snapcode (4:20)
Intro to Instagram (3:33)
Instagram - Setting up your account (11:31)
Instagram - Taking and posting pictures (14:25)
Instagram Tactic 1 - Hashtag the right way (8:27)
Instagram Tactic 2 - Run a promotion (7:26)
Instagram Tactic 3 - Engage with others (5:48)
Review & Recap Section 5
Take a break
Intro to Take a break (1:58)
Survey of analytics tools (7:24)
Installing Google Analytics (4:54)
Exploring Google Analytics (11:42)
Setting up goals in Google Analytics (4:25)
Origin source sorting in Google Analytics (4:15)
Linking strategies with Bit.ly (9:25)
Alternate linking strategies (5:10)
Review & Recap Section 6
Get your first 500 - PR
Intro to PR (6:06)
A day in the life of a reporter (6:52)
Common angles for getting press (4:47)
Basing your angle off outlet and person (5:11)
Pitching vs press releases (5:05)
Core concepts in getting press (11:04)
Step 1 - Finding a journalist (8:24)
TIP: Use Helpareporter.com (3:15)
Step 2 - Researching and compiling interests of journalists (6:41)
Step 3 - Getting the attention of journalists (3:33)
Tactic - Quora pull-in (6:50)
Tactic - Doing research (5:39)
Step 4 - Pitching and writing the email - Getting their email address (5:40)
Step 4 - Pitching and writing the email - Writing the email (6:21)
Practice writing emails and headlines (6:56)
Preparing a press package (3:23)
Closing thoughts & comments (5:20)
Review & Recap Section 7
Get your first 500 - Content Marketing
Intro to content marketing (5:29)
Inbound vs. outbound (8:28)
Why we should define our audience (6:19)
How do we define our audience? (13:42)
Creating user personas (12:04)
Content types 1 - Tutorials, interviews, roundups (14:58)
Content types 2 - Listicles, resource compilations (11:12)
Content types 3 - Company stories, case studies, infographics (10:24)
Content types 4 - Minisites, ultimate guides (10:00)
Common topics you can use (1) (8:18)
Common topics you can use (2) (14:43)
The key to content creation (11:39)
Creating a system for recording your ideas (7:42)
What to write: #1 Google autocomplete (5:41)
What to write: #2 Buzzsumo (5:47)
What to write: #3 Google keyword planner (7:44)
What to write: #4 Twitter trends (5:35)
What to write: #5 Reddit searching (6:11)
What to write: #6 Quora (8:57)
Ranking the ideas you have (10:47)
Test it before you try it (8:42)
Writing for specific goals - intro (2:41)
Writing for specific goals - Brand (8:42)
Writing for specific goals - Engagement & sharing (11:25)
Writing for specific goals - Conversions (12:08)
Tactic #1 - Long form content (8:35)
Tactic #1 - Long form content - DEMO (14:19)
Tactic #2 - Controversial posts (15:04)
Tactic #3 - Hyper-topical posts (1) (12:35)
Tactic #3 - Hyper-topical posts (2) (5:39)
Tactic #4 - Roundup posts (12:34)
Tactic #5 - Skyscraper technique (12:14)
Writing content for your audience (11:50)
Creating great headlines (9:51)
What is guest posting? (2:36)
Finding places to guest post (8:36)
Pitching your post (6:10)
Writing your post and what to do after (8:26)
How to promote your content
Getting influencers to promote your content (10:06)
How to get your content linked to from other websites (9:45)
Creating a content calendar (14:21)
How to tell if it's working (17:33)
Repurposing (5:32)
Review & Recap Section 8
Get your first 500 - Video Marketing
Intro to video marketing (3:24)
Do you need video? (8:30)
Common types of videos (19:00)
Using video to reach specific goals (6:30)
The 3 phases of video projects (2:12)
Review & Recap Section 9
Get your 500 - Video Marketing - Pre-production
Coming up with ideas for video (11:41)
Writing your video script (16:19)
When a video is most effective in your marketing process (8:46)
Review & Recap Section 10
Get your first 500 - Video Marketing - Production
Basics of video production (4:19)
Lighting - Types of light bulbs (16:11)
Lighting - Lighting setups (15:56)
Audio - Types of microphones (15:37)
Audio - Soundproofing the space (11:31)
Video - Intro to video resolutions (9:09)
Video - Types of cameras (16:01)
Video - Video equipment (10:29)
Choosing a production setup based on your budget - #1 The cheap package (10:48)
Choosing a production setup based on your budget - #2 The standard package (8:33)
Choosing a production setup based on your budget - #3 Advanced packages (10:11)
Setup #1: The Wistia shot (12:25)
Setup #2: The interview (7:39)
Setup #3: The talk show (12:48)
Examples of other common video shots (13:30)
Production equipment & tips (14:04)
Review & Recap Section 11
Get your first 500 - Video Marketing - Post-production
Overview of editing software (10:52)
Up and running in Premiere (15:54)
Creating rough cuts (7:39)
Working with editing templates & add-ons (6:31)
Outsourcing & virtual help (part 1) (10:26)
Outsourcing & virtual help (part 2) (10:37)
Editing style #1 (12:05)
Editing style #2 (8:35)
Integration overview (7:57)
How to tell if it's working (5:33)
Review & Recap Section 12
Get your first 500 - Landing pages & lead magnets
Landing pages and how they work (3:21)
Examples of landing pages (9:21)
Landing pages: Five do's and don't's (13:58)
Practice: let's create a landing page (1) (6:48)
Practice: let's create a landing page (2) (9:29)
White papers (5:55)
How to create white papers (11:57)
E-books (4:52)
How to create e-books (7:43)
Email courses (4:31)
How to create email courses (10:19)
Webinars (6:38)
How to create webinars (11:45)
Review & Recap Section 13
Get your first 1000 - SEO
Intro to SEO (2:39)
How does Google work? (6:09)
Long tail SEO (4:09)
Identifying keywords and doing research (12:31)
On-page SEO factors (part 1) (8:10)
On-page SEO factors (part 2) (5:09)
Writing SEO-friendly content (part 1) (3:50)
Writing SEO-friendly content (part 2) (6:52)
Practice: Let's write SEO friendly content (6:41)
How your website affects SEO (8:33)
Modern link building (5:21)
Link structure and site architecture (6:30)
Robots.txt and technical optimization (6:29)
Building SEO authority (4:35)
How to tell if it's working (3:38)
Closing thoughts (4:27)
Get your first 1000 - SEM
Intro to SEM (4:08)
SEM fundamentals and concepts (10:20)
Why should you use SEM? (7:21)
AdWords - How to get started (4:31)
AdWords - Budgets and bid strategies (9:39)
AdWords - Creating ad groups with keywords (5:53)
Facebook ads - How to get started (6:03)
Facebook ads - Creating your campaign (4:00)
Facebook ads - Setting up your audience (8:26)
Facebook ads - Creating your ads (10:08)
Closing thoughts (3:38)
Follow along
Intro to the follow along section (3:42)
Follow along: Finding and messaging complainy people (part 1) (13:16)
Follow along: Finding and messaging complainy people (part 2) (7:43)
Follow along: Topicality on Twitter (16:31)
Follow along: Tactic #1 Google autocomplete (4:31)
Follow along: Tactic #2 Buzzsumo (6:48)
Follow along - Creating a system for tracking your ideas (9:13)
Choosing a production setup based on your budget - #1 The cheap package
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