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How Retargeting Works in 2022–The Complete Guide To Retargeting Ads!
Section 1: Welcome and Introduction
1. Welcome to the retargeting admasterclass (plus a sneak preview) ... Don't Skip! (7:28)
2. What is remarketing and retargeting? Defining our objectives and purpose (16:46)
Section 2: The Digital Advertising Ecosystem: Understanding How Retargeting Works
3. The Digital Advertising Ecosystem Part 1 (12:52)
4. The Digital Advertising Ecosystem Part 2 (10:28)
5. Understanding Ad Exchanges And How They Work (19:38)
6. What Remarketing Looks Like On The Inside (10:22)
Section 3: Developing Your Remarketing and Retargeting Strategies
7. Audiences and Segments: The Foundation Of Your Remarketing Strategy (7:11)
8. Understanding Intent Signals and Visitor Engagement (11:47)
9. Behavioral Characteristics - The Composition Of Your Segments (14:58)
10. Combining Characteristics - Infinite Possibilities! (6:55)
11. Characteristics That Matter To You ... Your First Assignment (2:18)
Section 4: Planning Your Retargeting Campaigns Like A Pro
12. Funnel Based Segmentation - Funnel Mapping (9:49)
13. Funnel Based Segmentation - Using The Funnel To Develop Your Lists (13:40)
14. Using Your Website To Plan Your Remarketing Lists (19:18)
15.1 Mapping Your Ad Groups Using Your Lists and Values Part 1 (13:13)
15.2 Mapping Your Ad Groups Using Your Lists and Values Part 2 (15:06)
Section 5: Using Google Analytics To Develop and Build Your Audience Segments
16. Introduction To The Google Analytics Tracking Tag (4:47)
17. Where To Find Your Tracking tag in google analytics (4:03)
18. Adding Your Google Analytics Tag To Your Website and Verifying That It s Firing Globally (12:55)
Section 6: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System
19. The Benefits of Google Tag Manager (9:27)
20. Signing Into Your Google Tag Manager Account (7:35)
21. Adding Your Basic Google Analytics Tag Through Tag Manager (11:18)
22. Setting up button and link click tracking in google tag manager (19:34)
23. Adding Scroll Depth Tracking In Google Tag Manager (15:06)
24. Adding User Engagement Timers In GTM (12:27)
25. Adding Google Adwords Conversion Tracking Through Google Tag Manager (10:18)
26. Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager (10:06)
Section 7: Building Your Remarketing Audiences In Your Google Analytics Account
27. Linking Your Google AdWords and Google Analytics Accounts (9:49)
28. Introduction To The Google Analytics Audience Builder (17:17)
29. Building Audiences In Google Analytics Based On URL Attributes (17:59)
30. Developing Audiences Based On Your AdWords Campaigns and AdWords Data (17:16)
31. Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns (4:53)
32. Setting Up Goal Based Remarketing Audiences In Google Analytics (13:31)
33. Setting Up Event Based Audiences Using The Google Analytics Display Builder (16:43)
34. Importing Remarketing Audiences From The Google Analytics Solutions Gallery (10:58)
35. Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns (18:44)
36. Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences (12:21)
Section 8: Introduction To Configuring Your Remarketing Campaigns In Google AdWords
37. How Google Analytics and AdWords Talk To Each Other (8:36)
38. Importing Google Analytics Goals into AdWords to be used for conversion tracking (5:45)
39. Viewing your Analytics remarketing audiences inside Google AdWords (14:14)
Section 9: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences
41. Building New Remarketing lists inside Google AdWords (10:24)
40. Introduction To Building Remarketing Lists In Google AdWords (5:06)
42. Understanding and Configuring Custom Remarketing List Combinations In AdWords (12:15)
43. Outro (1:53)
5. Understanding Ad Exchanges And How They Work
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