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Growth Hacking with Digital Marketing (Masterclass Series)
What is Growth Hacking?
Welcome to the Course: Outline and Logistics (9:51)
The Growth Hacking Masterclass Study Guide
Let's Define Your Audience and Growth Strategy
Let’s Find Out More About Your Audience (1:27)
Three Growth Marketing Concepts We'll Use Throughout the Course (3:58)
How to Do Target Market Research to Develop Personas (3:34)
A Sample Target Market Interview Form
SideBYSide: A Look at Some of Our Target Market Interviews (4:04)
Let’s Define Three Key Parts of Your Growth Strategy (3:37)
How Peter van Sabben of GrowthTribe.io Approaches Growth Hacking (18:24)
CrowdSpaces: Digital Marketing Thought Leaders to Follow
Let's Set Up Your Google Analytics System and Start Collecting Data
Let’s Dive Into in the World of Google Analytics (1:58)
The Google Analytics Glossary
How to Measure Traffic Volume and User Retention (1:34)
How to Measure Engagement and Actions Taken (1:48)
Source/Medium: Where's the Good Traffic Coming From? (2:19)
Optional: An Interview with Reva from Digital4Startups on Google Analytics (32:08)
Let's Start Working with Google Analytics (2:07)
SideBYSide: A Short Tour of Google Analytics (6:35)
SideBYSide: 4 Boosts for Your Analytics Account (4:48)
SideBYSide: How to Set Up a Goal in Google Analytics (3:52)
SideBYSide: Create a Custom Analytics Dashboard (5:47)
SideBYSide: Alerts and Collaboration Features (3:41)
BONUS: Customize and Automate a Google Analytics Headquarters (Premium Tutorial) (28:01)
Learn to “Think Lean,” Use Small Tests, and Respond to Data
How to Take a “Lean” Approach to Marketing (2:18)
Let’s Launch a Tactical Experiment Together (2:53)
Optional: Learning to Take Small Risks
How to Approach Marketing Data Analysis (3:06)
Leading vs. Lagging Variables (2:48)
Analyze Your Tactical Test with New Leading Inputs (2:36)
How to Use Manual and Automated A/B Testing (2:19)
SideBYSide: Ad Hoc vs. Automated A/B Testing (9:42)
EazlView: Brian Taylor from Rackspace on Optimization and UX (22:40)
Let’s Think About Your Digital Conversion Funnel and Design a Landing Page
Why Think about Digital Behavior Patterns as Funnels? (1:31)
An Introduction to Digital Funnels and Conversion Points (2:30)
SideBYSide: Let’s Go through a Digital Funnel Together (2:03)
SideBYSide: How to Build Trackable Funnels in Google Analytics (7:12)
Let's Learn about Good UX and Landing Pages (1:02)
How to Design a Killer Landing Page (2:43)
SideBYSide: How to Use the First Point of Conversion (4:49)
Persuasive Design for Marketing Collateral (2:18)
Five Methods You Might Try to Increase Conversions (3:15)
Let's Sketch a Landing Page and Create a Call to Action (CTA) (4:06)
Your Two Most Important Digital Marketing Calculations (LTV and CAC)
Learn the Fundamentals of “Revenue Hacking” (1:19)
How to Estimate Lifetime Customer Value (LTV) and Acquisition Cost (CAC) (3:22)
SideBYSide: Use this Spreadsheet to Estimate Your LTV and CAC (7:00)
Case Study: When Groupon Sends You Cheapskates
How to Place Value on All Points of Your Funnel (3:12)
Eazl’s Guide to Advanced Uses of the LTV
From the Vlog: LTV and CAC Revenue Hacking Here at Eazl
Smart Approaches to Online Community Development
Growth on Social Platforms Requires an "Upside Down" Approach (2:32)
Best Practices for Your Social Media Approach (2:56)
Let's Set Up a Social Framework Together (3:20)
From the Vlog: on Buying Followers
Identify and Engage Lead Users in Your Community (3:14)
An Introduction to Social and Cross-Platform Analytics (2:32)
The Four Primary Social Media Metrics (2:34)
SideBYSide: The Advantages of Social Schedulers (5:34)
Action Learning: Set Up Your BufferApp Account
Optional: Support & Spending Levels with Social Media Ad Campaigns
Optional: Information about LinkedIn's Ad Offerings and Packages
How to Use UTM Tracking to Optimize Socal (2:52)
SideBYSide: UTM Tracking for Source Analysis (3:20)
Viral Marketing through Public Relations (PR)
How to Take a Spark and Turn it Into a Public Relations Success (1:28)
What Really Creates "Viral Sparks"? (3:00)
Optional: Estimate a Post’s Viral Coefficient
What to Do when You Start Seeing Viral Success (3:06)
Some Simple Media Research Methods (4:02)
How to Use PR Databases and Mail Merges (3:58)
Preface to the Interview with Joy Schoffler (0:36)
EazlView: Joy Schoffler, Owner of Leverage PR (17:20)
Basic Website SEO and Keyword Research
Let’s Start With Your Website (0:58)
Five Easy SEO Wins for Your Website (3:36)
SideBYSide: Easy HTML Search Optimization (3:08)
Reinforcing the Two Easy Approaches to Finding Good Keywords (1:56)
The Five-Point SEO Checklist for Content Marketing (3:10)
Copywriting and Storytelling Basics (Better Content = More Conversions)
Need to Find Themes for Content or Newsletters? Start Here. (1:55)
How to Use the RIFE Process for Content Research (2:24)
Structure, Tone, and Credibility for Copywriting (2:51)
How to Use Storytelling to Generate Emotions (2:17)
Optional: A Guide to Intangible Needs and Emotions
Let's Find Your Brand's Voice and Create a Content Framework (2:32)
Go from Zero to Hero with Email Marketing
Let’s Jump Right Into the Power of Email Marketing (1:19)
The Fundamentals of Good Email Marketing (3:22)
SideBYSide: Important Functionalities of Email Marketing Platforms (3:40)
Six Proven Ways to Increase Email List Signups (3:03)
Advanced Email Marketing Strategies are Easier than You Might Think (2:03)
Three Advanced Email Marketing Implementations (3:16)
SideBYSide: How to Create a Custom Email Segment (4:15)
SideBYSide: How to Integrate Automated Email Triggers (7:33)
SideBYSide: How to Set up an Automated Drip Email Campaign (5:03)
James Kenler from Careerbuilder.com on Funnels and Marketing Automation (22:39)
Take a Crash Course in Online Advertising
Mining for Deals on Peoples' Attention (1:11)
The Structure, Channels, and Metrics of Online Advertising (2:43)
How to Set Up Good Ads (3:42)
Let’s Estimate the CPM of Your Online Ad and Dip Our Toes into Adwords (1:33)
SideBYSide: Let's Set Up an Adwords Campaign and Ad Group (10:27)
SideBYSide: Using AdWords Planning Tools (6:39)
Let’s Get More Familiar with Remarketing (1:01)
How to Be a Remarketing Ninja (2:12)
SideBYSide: Setting Up a Remarketing List in Adwords (4:27)
SideBYSide: The Basics of Dynamic Display Remarketing (9:21)
SideBYSide: Let's Set Up a Facebook Remarketing List (4:08)
Content Upgrade Journal
Growth Hacking with Digital Marketing Content Upgrade Journal (Current: v3.1)
Optional: An Interview with Reva from Digital4Startups on Google Analytics
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