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Google Tag Manager: Crash Course
Course Introduction
Course Introduction
Course Overview & Meet the Instructor
Entering Google Tag Manager
Setup a GTM Account
Containers & Container Types
Create and Deploy our first Container
The Admin Panel
The Workspace Panel
Create and Manage Workspaces
ASSIGNMENT: Setup a GTM account and publish your first container
Tags Management 101: Let's Ignite the Power of GTM and Google Analytics (Part 1)
Our First Tag: Google Analytics (GA)
Testing our Tags: The Preview Mode
Share Preview and Tags Deployment
Tags and Tag Types
Triggers, Variables and Events
Event Tracking with GTM and Google Analytics
ASSIGNMENT: Track a click event with GTM and Google Analytics
ASSIGNMENT: Track a Pageview Event with GTM and Google Analytics
Tags Management 101: Let's Ignite the Power of GTM and Google Analytics (Part 2)
Trigger Firing Conditions: Track Click Events on a Specific Element
Trigger Firing Conditions: Track Pageview events on certain pages
Version Management: Submit Tags to Production
Environments
When everything goes wrong: Versioning and Rollback
ASSIGNMENT: Track a click on a CTA (Call To Action) Button
A Step Further: Advanced Implementations in Google Tag Manager
Custom HTML Tags
Custom Variables
Install the Facebook Pixel with Google Tag Manager
The Data Layer: Unlocking the Real Power of Google Tag Manager
Advanced Custom Event Tracking: HTML5 Videos
Useful Tools: Google Tag Assistant and Ghostery (for Chrome)
ASSIGNMENT: The Final Test: Track Play and Pause events on in-page HTML5 Videos
Congratulations
Congratulations!!
Testing our Tags: The Preview Mode
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