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Google Ads Search, Display & Discovery Ads
An introduction to Search Ads
27. Ad Group Setting Intro (3:28)
28.Google Keyword Matching Options (4:55)
29. Broad Match (4:36)
30. Phrase Match (2:50)
31. Exact Match (3:46)
32. Negative Keywords (3:35)
33. Types of Negative Keywords (7:21)
34. Keyword Research & Execution (17:05)
How to create Search Ads?
36. Search Ads Intro (2:59)
35. Negative Keyword Example (3:22)
37. Best practices for writing compeling Search Ads (9:33)
38. Ad creation demonstration with example (8:30)
39. Campaign & Ad Template (5:17)
Quality Score, Ad Rank & Ad Measurement
40. Quality Score (9:29)
43. Google ads Sales Funnel (9:36)
41. Ad Rank Calculation (6:27)
42. Campaign Reporting & Measurement (11:36)
Display & Discovery Ad
44. Display Ads (16:57)
30. Phrase Match
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