Pausing ads that are ineffective and limiting the campaign spend.

Facebook Event Promotion Tips from Start to Finish!

Welcome to Facebook Event Promotion from Start to Finish!

Use this course to take one step at a time with me promoting your Facebook event (1:13)
What experience do I have with events on Facebook? (6:28)

Facebook Event Basics.

Creating the Facebook event with a strong foundation quickly.

How to create an event on a Facebook page. (3:17)
What's holding you back from going forward with your event? (3:02)
Setting a start and end time for the event (2:35)
Picking an image that has no text quickly for the event. (2:52)
Focusing everyone at one destination. (3:19)
Writing a description that appeals exactly to the person guaranteed to attend. (16:26)
Free events usually are much easier than paid events. Creative pricing strategy. (5:51)
Publishing the event once everything is in place. (2:08)

Promoting the Facebook event is where most of the work is required.

Making a great event is all about promotion. (1:20)
Getting the very first person to join is the most important step to start. (2:26)
Making sure 3 people that are most important to attend are coming. (1:56)
Inviting friends on Facebook should happen AFTER a personal message. (5:15)
When you create the event, it is shared right away on the Facebook page. (3:20)
Every post after the initial one should help explain more about the event. (5:25)
Sharing the event in related groups helps get more organic reach. (3:59)
Even while creating lectures, the message to friends worked to get another join. (1:20)
Facebook invites are so often ignored it can take persistence to get acceptance. (2:59)
Bigger is not always better. An event with too many people can be a disaster. (3:15)
If no one is responding, now is a great time to change the event or try another. (3:06)

Advertising the Facebook event is where you can reach full potential!

Are you ready to use Facebook advertising for your event? (5:12)
Making the first ad for the event in the Facebook ads manager. (5:39)
Using the power editor to quickly split test different ad creatives. (6:13)
Copying ad sets with the Facebook ads power editor to split test audiences. (11:35)

Advanced promotion and maximizing the return on your efforts!

Use the event discussions to convert people to "going" to the event. (4:15)
Uploading a video to my YouTube channel that shows how to join on Facebook. (2:09)
Using a location where good event attendance will draw more people. (7:02)
Move the events tab up to get more people viewing it on Facebook. (1:49)
Upload a video with a link to the event for better organic reach. (5:52)
Creating Facebook post engagement ads for the videos with links to the event. (6:54)

Reviewing the first week of promotions results and optimizing the Facebook ads.

Reviewing the results of the initial promotional efforts on the Facebook event. (3:15)
Optimizing the Facebook event ads to get more joins for a lower cost. (5:27)
Pausing ads that are ineffective and limiting the campaign spend. (7:13)

Getting everyone excited the day before the event!

Posting a poll to understand what people plan on doing. (2:41)
Every comment and response is very valuable the day before. (3:56)
Making a post to get people excited about the event and remind those forgetting. (1:54)

Making the day of the event into an honest effort rather than failure or success

Reviewing the event the day after and planning for what next?

How did my Facebook event go? (3:26)
Every piece of feedback is useful good and bad! (3:12)
What next? Finding what you love to do and doing it daily is the opportunity! (8:34)

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