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Entrepreneurship for Beginners - Ft. Matthew Rolnick of Yaymaker, Groupon, Forbes
Meet Matthew Rolnick
Divisional Sales Manager Role at Groupon (0:15)
Experience at Groupon (0:15)
Valuable Skills at Groupon (0:22)
VP of Sales at Yaymaker (0:13)
Responsibilities at Yaymaker (1:02)
Matthew's Professional Achievements (1:24)
Matthew's Career Goals (0:36)
Matthew's Hobbies and Interests (0:33)
Defining Entrepreneurship
Introduction (0:20)
What is an Entrepreneur? (3:34)
Matthew Rolnick Q&A - Define an Entrepreneur (0:19)
Matthew Rolnick Q&A - Qualities of an Entrepreneur (0:43)
Recap (0:22)
The Mindset Required to Succeed as An Entrepreneur - Introduction (1:19)
Matthew Rolnick Q&A - Mindset of an Entrepreneur (0:30)
An Entrepreneur Sees Every Failure As An Opportunity (0:33)
Matthew Rolnick Q&A - Dealing with Failure (0:47)
An Entrepreneur Knows It's Pointless To Complain (0:31)
An Entrepreneur Understands That Discomfort Is a Crucial Factor Of Success (0:39)
Matthew Rolnick Q&A - Stepping out of your Comfort Zone (0:53)
An Entrepreneur Takes Frequent Risks (0:34)
Matthew Rolnick Q&A - Dealing with Risk (0:41)
An Entrepreneur Believes In Their Potential (0:32)
Entrepreneurial Mindset Summary (0:17)
Skills Required to be an Entrepreneur
Introduction (0:56)
Leadership (0:52)
Matthew Rolnick Q&A - Characteristics of a Leader (0:53)
Forward Thinking (0:46)
Flexibility (0:35)
Self-Motivation (0:41)
Matthew Rolnick Q&A - Staying Motivated (1:14)
Consistency (0:36)
Matthew Rolnick Q&A - Being Consistent (1:05)
Making Sales (0:38)
Recap: The Six Skills Needed (0:12)
Embarking on Entrepreneurship
Introduction (0:28)
Matthew Rolnick Q&A - Entrepreneurship vs. Working (0:28)
Embarking on Entrepreneurship (1:45)
Pinpoint A Lucrative Startup Idea (0:46)
Matthew Rolnick Q&A - Gauge Probability of Success (1:02)
Matthew Rolnick Q&A - Choosing a Business Idea (1:14)
Recap of Choosing your Entrepreneurial Idea (0:19)
Think Ahead (0:26)
Do Online Research (0:37)
Zero In On An Evolving Sector (0:48)
Matthew Rolnick Q&A - Evolving Markets (0:25)
Look For an Underserved Market (0:41)
Determining If Your Startup Idea Is Viable (0:09)
Matthew Rolnick Q&A - Viability Testing (0:44)
Do a Small Group Assessment (0:34)
Matthew Rolnick Q&A - Small Group Assessments & Interviews (0:42)
Use a Minimal Viable Product (1:17)
Conduct Interviews (0:19)
Create a Test Market (0:38)
Recap of the Viability of your Idea (0:11)
How to Get Started as an Entrepreneur
Introduction (0:55)
Structure Your Business (0:44)
Decide If Up-skilling Is Necessary (0:39)
Have A Game Plan For Your Business (0:28)
Matthew Rolnick Q&A - Creating a Business Plan 01 (1:20)
Define Your Target Group or Audience (0:28)
Set Up A Network (0:47)
Matthew Rolnick Q&A - How to Network with Prospects (0:24)
Market Your Idea (0:44)
Matthew Rolnick Q&A - Get the Word Out (1:01)
Matthew Rolnick Q&A - Facebook and Google Ads Marketing (0:45)
Incorporate Your Business (1:20)
Matthew Rolnick Q&A - Incorporating a Business (1:13)
Recap: Recommended Steps to Start your Entrepreneurship (0:17)
Securing Funding
Introduction (0:17)
Co-founders (1:12)
Fundraising (0:26)
Recruit Family and Friends (0:20)
Matthew Rolnick Q&A - Investment from Family (0:46)
Matthew Rolnick Q&A - Coping with Lack of Family Support (0:58)
Apply For a Business Loan (0:41)
Matthew Rolnick Q&A - Funding from Banks (0:31)
Crowdfunding Platforms (0:22)
Matthew Rolnick Q&A - Crowd Funding (0:40)
Attract Angel Investors (0:34)
Matthew Rolnick Q&A - Pitching Angel Investors (0:50)
Go After Venture Capital (0:21)
Use A Form of Short-term Cash (0:25)
Go It Alone (0:35)
Matthew Rolnick Q&A - Raising Funds (1:53)
Matthew Rolnick Q&A - Government Grants (0:36)
What's Next? (0:47)
Maintaining Entrepreneurship
Introduction (0:13)
Entrepreneurial Hazards to Avoid (0:56)
Matthew Rolnick Q&A - Five Entrepreneurial Pitfalls to Avoid (1:14)
Having a Vague Focus or Mission (0:53)
Being A People Pleaser (1:30)
Matthew Rolnick Q&A - Asking for Payment (1:05)
Putting Your Revenue Eggs In One Basket (0:43)
Insecurity (0:39)
Matthew Rolnick Q&A - Overcoming Shyness (1:09)
Going It All Alone (0:50)
Becoming Isolated (0:33)
Matthew Rolnick Q&A - Coping with Isolation (0:49)
Making It Personal (0:48)
Having Reservations (0:43)
Neglecting Self-Care (0:39)
Matthew Rolnick Q&A - Maintaining Work-Life Balance (0:56)
Anticipating A Smooth Ride To The Top (1:10)
Recap: Avoiding Entrepreneurial Hazards (0:29)
VP of Sales at Yaymaker
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