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DIY Local SEO for the Small Business Owner
Introduction To The Course
What To Expect In This Course (0:59)
Who Am I? Why I Created This Course (3:14)
What is local SEO? (3:59)
Pricing - This Course Vs. Using An SEO Agency (2:40)
Setting Up a Simple Website for Business
Do You Build Your Own Website Or Pay Someone Else To Build It? (2:10)
Why Your Website Must Be Mobile Friendly in 2015 (1:59)
Learning Wordpress - A Simple Content Management System (3:31)
Squarespace - Simple For The "Do It Yourself" Crowd (2:42)
Setting Up Your Google+ Business Page
Introduction To Google+ For Business (1:50)
A Poor Google+ Business Page Vs. a Good Google+ Business Page (6:15)
An Example Google+ Business Page Setup (5:02)
Using Canva To Create a Header Image (1:49)
Posting on Google+ For Business (1:54)
Setting Up Your Yelp Business Page
Setting Up a Yelp Business Page (2:09)
Basic Social Media Setup
Facebook Business Page Setup (3:19)
Setting Up a LinkedIn Business Page (1:52)
Setting Up a Twitter Profile (1:49)
Run a Social Media Contest To Generate Buzz (2:00)
Creating Business Listings for Local SEO
Name, Address, and Phone Consistency For Your Business (2:55)
Building Citations (aka Business Listings) (8:44)
What are Data Aggregators? (2:44)
Tools For Building Citations, Rank Tracking & More
Check Citation Errors For Free With Moz Local (5:44)
Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More (7:21)
GeoRanker For Checking Your Rankings (1:26)
UpCity Local SEO (12:15)
Optimizing Your Website for Local SEO
Adding Name, Address, and Phone (NAP) To Your Website (3:40)
Using The "Wordpress Local SEO" Plugin For Your Site (1:45)
Local SEO Articles Worth Reading (4:46)
Content Writing
Using Yoast SEO For Wordpress (1:45)
Why Content Is So Important (5:05)
Building Content Pages For Your Services (2:43)
The Google Keyword Planner - Keyword Research (4:47)
Adding Heading Tags (1:22)
Adding an "Alt" Tag To Your Images (3:56)
Hiring a Writer for Only $5 (5:46)
Link To Other Relevant Content On Your Website (2:37)
Social Syndication
Setting Up JetPack To Post On Social Media Automatically (3:10)
Asking for Reviews From Your Customers
Why reviews are very important for your small business (4:03)
The Review Generator Handout (2:06)
Getting Links From Other Websites aka Backlinks
What Are Backlinks? (3:41)
Simple Ways To Get Backlinks for Small Businesses (1:57)
Other Business Sites To Consider Signing Up On
Thumbtack (2:23)
Angie's List & HomeAdvisor (2:27)
Where To Go From Here
Your Overwhelmed - If Your Willing To Hire Someone (2:03)
Conclusion
Wrapping Up (3:01)
Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More
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