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Digital Advertising & Marketing 101: Take The Complete Guide
Introduction
Welcome to the course (3:11)
Introduction to Digital Ads
Introduction Part 1 - The IAB, banner ads, video ads and rich media (11:28)
Introduction Part 2 - Custom, skins, social media, audio ads, and search (8:54)
The Digital Advertising Ecosystem
Digital Ecosystem Part 1 - Publisher direct, exchanges, networks, DSPs & ATDs (11:43)
How DSPs, SSPs, Exchanges, Networks, and publishers all work together (7:21)
Buying the Ads
Buying Digital Ads - How to buy digital ads, price ranges, process and more (12:26)
Ad Targeting
Ad Targeting - Contextual, behavioral, demographic, geographic & more (7:58)
Ad Serving
What is an ad server? DoubleClick, DFP, DFA, third party ad servers, etc. (3:12)
Illustration of how ad servers work (3:28)
Reporting
Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, & more (3:13)
Course Review
Final course review and Thank You! (4:26)
What is an ad server? DoubleClick, DFP, DFA, third party ad servers, etc.
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