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Copywriting Masterclass - Writing that Sells
The Mindset
Why Copywriting? (3:07)
A Mental Image (3:28)
AIDA (3:56)
How To Get Creative (2:38)
What Are You Really Selling? (1:46)
John Caples 14 Most Powerful Sales Appeals (3:50)
How To Make Your Product a Rockstar (4:08)
Who's Your Prospect? (3:21)
Maslow's Hierarchy of Human Needs (2:11)
The Headline
The Mission Of Your Headline (3:20)
Always Looking Out for #1 (1:44)
Curing is Always Bigger Than Prevention (3:53)
Victor Schwab's 10 Most Favorite Headlines (4:23)
4 Headline Idea Starters (3:20)
David Ogilvy's Acid Test For Headlines (2:44)
Closer and Closer to Perfection (4:35)
16 Point Headline Checklist (4:53)
17 Headline Idea Starters (6:04)
The Copy Body and The Sale
Visualize Your Prospect (1:02)
8 Preliminary Sales You Must Make (4:37)
Core Structure Of All Good Copy (4:41)
17 Steps to a Sale (6:26)
8 Crucial Qualities All Great Copy Shares (2:22)
9 Ways To Boost Selling Power (4:03)
The Finishing Touches
18 Ways To Kiss (3:43)
24 Most Powerful Words In The English Language (1:00)
5 Ways To Say More With Less (1:50)
How To Spot Weak Copy (1:03)
Basic Principles of Graphic Design (1:58)
Even More Ideas and Suggestions (2:21)
Last Thoughts (1:00)
Victor Schwab's 10 Most Favorite Headlines
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