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Copywriting: How To Be A Crazy Good Copywriter
An Introduction To The Copywriter's Brain
Your Burning Questions About The Copywriter's Brain, Answered (5:54)
What Makes The Copywriter's Brain So Unique? (4:52)
What's Included In The Copywriter's Brain, And How To Use It (1:37)
The Copywriter's Brain Training Guide
Using The Copywriter's Brain
The Spark: A Visual Map Of The Art Of Copywriting (4:23)
The Spark: Why It Matters (1:38)
The Library: 100's Of The Best Copywriting Strategies Know To Man (4:13)
The Library: Why It Matters (4:14)
The Library Overview: An Exploration Into The Best Copywriting Ideas (0:32)
The Library: Doing Research, Knowing Your Prospect (6:57)
The Library: Involving Your Client, Knowing Your Purpose (6:40)
The Library: Developing Your USP, Preparing (6:33)
The Library: Emotion, 1 BIG Idea, AIDI, WIIFM, Honesty, Choosing Your Words (8:10)
The Library: Stories, Connecting W/Reader, Timeliness, Being Secific, Benefits (6:08)
The Library: Sentences, Free Line, Mistakes, Repetition, Metaphors, Resistance (7:43)
The Library: Objections, Showing, Questions, Length, Active Voice, Simplicity (8:09)
The Library: Headlines, Opening/Lead, Subheadlines, Bullets, Johnson Boxes (8:54)
The Library: General Style, Graphics/Images, Proof, Bonuses, Guarantee (11:56)
The Library: Call To Action, Signature, P.S., Contact/Support, Disclaimers (8:47)
The Library: Media (Audio/Video) (12:26)
The Library: SEO (3:43)
The Library: Personal Review, Client Review, Testing (9:44)
The Library: Google, YouTube (2:33)
The Library: Marketing (8:14)
The Library: Improving Your Skills (6:23)
The Library: Getting Clients (10:20)
The Teacher: A Unique Way Of Mastering The Art Of Copywriting (4:45)
The Teacher: Why It Matters (7:52)
Reviews And Taking Action: The Process Of Becoming A World-Class Copywriter
Doing An Initial Review Of The Entire Copywriter's Brain (3:58)
Review Strategy #1: Do A Quick Review Of The Spark (2:16)
Review Strategy #2: Go Around The Spark (1:26)
Review Strategy #3: Go Deep Within The Spark (1:40)
Review Strategy #4: Read And Express A Library Section Out Loud (2:58)
Review Strategy #5: Be A Teacher (2:31)
Ideas For When To Do A Review (1:36)
And Finally...
Thank You! (1:45)
The Library: Headlines, Opening/Lead, Subheadlines, Bullets, Johnson Boxes
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