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Copywriting for Beginners Part 3 of 3: How to Persuade
Section 1: Write to persuade
Lesson 1 - Give your sales pitch a proven structure (5:38)
Lesson 2 - Write with features and benefits (5:24)
Lesson 3 - Overcome objections (4:40)
Lesson 4 - Be Specific (3:49)
Lesson 5 - Differentiate (2:50)
Lesson 6 - Think Visually (5:56)
Lesson 7 - Overcome doubts with testimonials (3:38)
Lesson 8 - Get your testimonials right (3:34)
Lesson 9 - Give your buyer a deadline (1:45)
Lesson 10 - Offer a guarantee that hurts (3:29)
Lesson 11 - Follow these five tips for better body copy (2:11)
Section 2: Make Offers they Can't Refuse
Lesson 12 - Why your copy needs an offer (3:18)
Lesson 13 - Make two offers (2:12)
Lesson 14 - Use these six proven free offers (4:22)
Lesson 15 - Use one of these 10 B2B information offers (4:09)
Lesson 16 - If in doubt, discount (3:51)
Lesson 17 - Improve your offers with this checklist (3:26)
Section 3: Keep Your Readers Hooked
Lesson 20 - Give your sales pitch with subheads (1:47)
Lesson 18 - Keep them hooked (3:08)
Lesson 19 - Make your copy more personal (2:09)
Lesson 21 - Keep your readers hooked with great captions (3:29)
Lesson 23 - Sound Conversational
Lesson 22 - Improve your readability (3:51)
Lesson 10 - Offer a guarantee that hurts
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