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Copywriting for Beginners Part 2 of 3: Headlines & Openers
Section 1: Headlines
Lesson 1 - Your Headline Must do Only Two Things (5:37)
Lesson 2 - How to Brainstorm Headline Ideas (5:37)
Lesson 3 - Headline Writing Tips 1, 2, 3 (2:30)
Lesson 4 - Headline Writing Tips 4, 5, 6 (2:28)
Lesson 5 - Headline Writing Tips 7, 8, 9 (3:02)
Lesson 6 - Boost Email Open Rates with a Colon in Your Subject Line (3:24)
Lesson 7 - Write Good Negative Headlines (2:55)
Lesson 8 - Think Like a Search Engine to Write Better Headlines (4:55)
Lesson 9 - Google Text Ad Headline Writing Do's and Dont's (7:07)
Lesson 10 - How to Write a Google Text Ad Headline (9:36)
Section 2: Opening lines
Lesson 11 - Keep them Hooked with a Great First Line (2:31)
Lesson 12 - Open with a Provocative Question (3:02)
Lesson 13 - Start with a Story (4:23)
Lesson 14 - Start with a Zinger (2:13)
Lesson 15 - Start with an Arresting Fact (2:05)
Lesson 16 - Start at the Beginning (2:38)
Lesson 4 - Headline Writing Tips 4, 5, 6
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