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Copywriting Bootcamp 2023 With Phil Ebiner
Introduction & What is Copywriting?
Welcome to Class (4:46)
Quick Tips to Improve Your Copywriting (2:01)
Download the Exercise Workbook
Download the Course Slides
What is Copywriting & What does a Copywriting Job Look Like? (3:28)
The Marketing Campaign
What Does an Effective Marketing Campaign Look Like? (6:49)
Understand Or Create a Brand's Voice
Copywriting Begins with the Brand Voice (2:17)
Let's Look at Examples of Brand Voice (3:48)
Exercise 1: Know Your Brand Voice (2:02)
Exercise 1 Review: Our Brand Voice (5:43)
The Brainstorming Process of a Copywriter
How to Brainstorm Better: Tips from a Copywriter (3:42)
Exercise 2: Write 10-15 Words... (0:38)
Exercise 2 Review: Our Words & Phrases (2:44)
Know the Market and the Competition
Learn How to Understand Your Market & Competition as a Copywriter (4:09)
Case Study: Understanding My Market Using Research & Analytics (4:37)
Exercise 3: Understanding Your Market (0:18)
Exercise 3 Review: Understanding Our Market (12:22)
Business to Consumer (B2C) versus Business to Business (B2B) Copywriting
What is B2C (Business to Consumer) & B2B (Business to Business) Marketing? (5:06)
Case Study: Two Important Things to Do When Writing to a Business (4:46)
Exercise 4: Write a Template B2B Email (0:21)
Exercise 4 Review: Our B2B Email Template (7:02)
Headlines, Subject Lines, and Taglines
The 3 C's of Effective Headline Copy (1:05)
Examples of Great Headlines Copywriting (10:14)
Case Study: Analysis of Effective YouTube Titles (6:53)
Exercise 5: Come Up with a Headline for Your Company (1:15)
Exercise 5 Review: Our Company Headline (10:07)
Webcopy: Websites, Landing Pages and Calls to Action
What Does Effective Website Copywriting Look Like? (3:08)
What is a CTA? Tips for a Better Call to Action (2:49)
Let's Look at Great Website Copy (6:21)
Exercise 6: Write Sample Webcopy (10:26)
Exercise 6 Review: Our Sample Webcopy (1:26)
Case Study: Analyzing Phil's Website Home Page (8:42)
Email Copy: Improve Your Email Marketing
Why Email is Relevant and Important (3:04)
Tools and Tips for Growing an Email List (7:20)
Subject Line Tips: What Makes People Open Your Emails (8:33)
Let's Look at Great Email Copy (3:48)
What Emails Should You Write? Here are Several Examples (8:01)
Qualities of Effective Promotional Emails (13:57)
Case Study: Phil's Email Marketing Strategies and Copy Examples (3:13)
Exercise 7: Write a Promotional Email (0:48)
Exercise 7 Review: Our Promotional Email (3:45)
Copywriting for Social Media
Choosing a Social Media Platform (3:37)
What Types of Posts Should You Write? (4:45)
Similarities When Writing on Multiple Platforms (11:57)
Differences When Writing on Multiple Platforms (9:24)
Social Media Tips & Tricks for More Engagement (4:43)
T.H.I.N.K. A Better Way to Write for Social Media (1:30)
Case Study: How I Utilize Multiple Platforms to Increase Engagement (4:24)
Exercise 8: Write Copy for Facebook & Instagram (5:00)
Exercise 8: Our Facebook & Instagram Posts (0:28)
Copywriting for Audio Visual Content
What is AV (Audio Visual) Content? (2:24)
How Do You Conceptualize and Script Effective AV Content for Your Campaign (12:28)
Tips for Writing Better AV Content (7:41)
Case Study: Phil's DIY Promotional Videos (5:09)
Exercise 9: The Video Spot (0:33)
Exercise 9 Review: Our Video Spot (10:18)
Crafting a Campaign Roll Out Strategy
Introduction to this Section (1:32)
Creating a Marketing Campaign with No Audience (5:33)
Creating a Marketing Campaign with a Limited Audience (3:32)
Creating a Marketing Campaign with an Existing Audience (3:52)
Finding Paid Work as a Copywriter
How to Find a Copywriting Job (4:03)
Template: Email Introduction & Pitch
Course Conclusion
Thank You (1:23)
What Emails Should You Write? Here are Several Examples
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