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Content Marketing
Introduction
Welcome
DOWNLOAD: The Ultimate Guide to Content Marketing
Content Marketing Basics
What and Why
DOWNLOAD: Top 10 Content Marketing Ideas
Content Formats and platforms
What is a marketing funnel
Define Your Brand & Purpose
DOWNLOAD: Branding Worksheet
Intro and Define your goal
Position your brand
Business Personality
Unique selling proposition
Define Your Target Audience
Define your target audience
What are their pain points?
Where is your audience?
Customer personas
Come Up with Great Content Ideas
Create an Ideation system
Case Study - idea brainstorm
Case Study - Research
Asking your audience
Content Marketing Formats
Format intro and formats
Writing Case Study
Video Case Study
Visual & Photo Case Study
Audio Content Case Study
Social Media Case Study
Repurposing Content
Create Amazing Content
Welcome to this section
Write great content
Create great videos
Create great visual content
Create great audio content
Create better social media content
Publish Your Content
DOWNLOAD: Social Media Checklist
Create a marketing plan
DOWNLOAD: Sample Content Marketing Calendar
Publishing articles
Publishing video content
Publishing audio content
Publishing visual content
Content Marketing Funnels
Welcome to this section
Email marketing funnel
Article marketing funnel
Video marketing funnel
Social media marketing funnel
Promote Your Content
Welcome to the section
DOWNLOAD: Sample Content Marketing Promotion Schedule
Boosting with social media
Email marketing tips
Word of mouth marketing
Merchandise
Collaborations
Paid advertising
Measuring Your Content Marketing Results
Measuring results basics
Website analytics
Video analytics
Social media analytics
Conclusion
Thank You
Thank You
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