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Consulting Business Masterclass: Start A Consulting Business
Welcome!
Welcome
Basics of consultancy & How to set up your consulting business
Defining your valuable skills (5:35)
Fundamental truths that consultants believe in (6:54)
Consulting Checklist - things you have to make sure (11:07)
How does a consulting job process look like? (5:39)
What is a fact sheet? How do you present your research? (11:03)
Research, analyse, interpret (3:26)
IMPORTANT: Why the next chapters may not be applicable for everyone (2:16)
Documentation: How to document business, sales & marketing practices
7-S McKinsey framework for consultants (8:20)
The 7 Ps of marketing explained (6:07)
product - 1st marketing mix factor (7:26)
price - 2nd marketing mix factor (12:17)
place - 3rd marketing mix factor (7:45)
promotion - 4th marketing mix factor (10:07)
people - 5th marketing mix factor (4:53)
processes - 6th marketing mix factor (3:44)
physical evidence - 7th marketing mix factor (5:32)
Market research: Top-Down View
Why am I creating this chapter? (Sales-oriented consultancy) (1:17)
Bottom up/top down view (3:24)
Market research 101 (11:03)
Observatory of Economic Complexity (15:43)
Using Google Trends (6:17)
American Fact Finder (part 1) (21:30)
American Fact Finder (part 2) (15:12)
American Fact Finder (part 3) (13:30)
American Fact Finder (part 4) (16:13)
American Fact Finder (part 5) (8:06)
FedStats explained - everything you need to know about fedstats (2:10)
County Business Patterns (3:22)
Nielsen MyBestSegments (4:44)
Google Scholar - Law & Science (7:11)
How to do an effective background check (4:43)
Market research: Bottom-up view
Re-thinking & creating a buyer persona (5:38)
5 concepts for basic customer research (9:33)
Best questions in customer research (10:00)
Questions 1-4 for customer research (6:21)
Questions 5-11 for customer research (11:14)
Summary: The general thinking process behind customer research (5 steps) (4:44)
Typeform tutorial - how to create beautiful online surveys (14:20)
Marketing Analysis: How to do market analysis for clients
Different kinds of marketing (6:36)
Questions you need to answer (6:53)
SimilarWeb tutorial (20:31)
Website barometer (4:05)
Website grader (8:11)
Feedly - Monitoring important changes (4:14)
Why do I like using feedly? (3:16)
Solutions for Online Marketing/Sales Consultants
What will you learn in this chapter? Why did I create it? (1:41)
Finding solutions: Help clients succeed in online book sales (8:31)
Finding solutions: Help clients succeed in online course sales (5:28)
Finding solutions: Help clients succeed in online DIY product sales (7:30)
Finding solutions: Help clients succeed in music marketing (8:23)
Finding solutions: Help clients succeed in video marketing (8:12)
Finding solutions: Help clients succeed in live streaming (6:51)
Finding solutions: Help clients succeed in video sales (7:32)
Finding solutions: Help clients succeed in product sales (7:31)
Finding solutions: Help clients succeed in podcasting (9:02)
Finding solutions: Help clients succeed in social media positioning (8:13)
Presentations, fact sheets & client work
Why create a slide presentation for clients? (5:51)
How to create professional presentations (7:10)
Differences between written and oral presentations (7:48)
Advice for creating amazing presentations (6:44)
Example for great fact sheets & presentations
Example fact sheet: Documentation (8:56)
Where can you find example power point presentations? (3:42)
Customer Acquisition: How to let your consulting business take off!
Customer acquisition via Yellowpages (10:25)
Customer acquisition via Facebook (Message Ad) (17:41)
Customer acquisition via Facebook (Engagement Ad) (7:15)
people - 5th marketing mix factor
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