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Best-Paying Copywriting Gigs: White Paper Writing
Section 1: Introduction
Lecture 2: Anatomy of a white paper (8:20)
Lecture 1: Introduction to marketing white papers (12:42)
Section 2: Writing
Lecture 3: Pick your topic (9:23)
Lecture 4: Research your topic (12:20)
Lecture 5: Outline your white paper (11:57)
Lecture 6: Give your white paper a strong title (7:14)
Lecture 7: Write a compelling introduction (9:17)
Lecture 8: Give your white paper context (8:09)
Lecture 9: Describe your solution (6:37)
Lecture 10: End with a call to action (11:07)
Section 3: Final thoughts
Lecture 11: Write like a designer (9:09)
Lecture 12: Five mistakes to avoid (8:20)
Lecture 8: Give your white paper context
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