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Become a Professional Logo Designer
Introduction
Welcome, Here's What You'll Learn
Meet Your Instructor
Course Requirements
What You'll Be Able To Accomplish With This Course
Getting Started
Introduction To Getting Started
An Introduction To Logo Design
What Exactly Is A Logo
Why Do Logos Even Exist and What Is Their Purpose
Most Logos Are Meaningless
Logos Identify Our Tribe
A Metaphor For Logos
Logos For Small Business
Successful Logo Requirements
A Brief History Of Logo Design
Logo Fundamentals: Understanding The Basics
Introduction To Logo Fundamentals
Can Only Artists Design Great Logos
Why Small Business Needs Your Logo Design Skills
Guidelines And Best Practices For Logo Design
Analyzing Globally Recognizable Logos
Trends In Logo Design
Copying, Stealing...Plagiarism
Avoid The Cliche
Why Bad Logos Don’t Work
A Logo's Visual Elements
Introduction To A Logo's Visual Elements
Organizing A Logo's Visual Information
Using Alignment Within Logos
Using Whitespace To Your Advantage
Creating Visual Interest With Movement
The Power Of Typography
Introduction To The Power Of Typography
Type-Only Logos
Understanding Typeface Styles
Typography Terminology
Choosing A Typeface Hierarchy
Forbidden Fonts
Font Resources
Understanding Colour
Introduction To Understanding Colour
How Colour Is Interpreted
Brand Differentiation Via Color
How Many Colours Should A Logo Have
Understanding Color Spaces
The Logo Design Process
Introduction To The Logo Design Process
Step 1 Getting Started With Client Questions
Step 2 Research And Information Gathering
Step 3 Brainstorming Ideas
Step 4 Moving To The Computer
Step 5 Presenting Your Best Ideas
Step 6 Final Logo Delivery
Graphics Fundamentals
Introduction To Graphics Fundamentals
Raster vs Vector Graphics
Alternatives To Photoshop
Alternatives To Illustrator
How Does InDesign Fit Into All This
Adobe Illustrator Primer
Introduction To Adobe Illustrator Primer
Getting Started With Illustrator
Understanding Paths And Anchor Points
AligningAnd Spacing Objects
Grouping, Locking, Stacking, And Duplicating Objects
Working With Color
Building Colour Schemes And Palettes
Illustrator Typography
Advanced Typography Techniques
Mastering The Pen Tool
Adobe Photoshop Primer
Introduction To Adobe Photoshop Primer
Getting Started With Photoshop
Understanding Resolution And Resizing
Using Photoshop Layers
Creating And Modifying Selections
Handling And Formatting Text
Creating A Logo With Photoshop and Illustrator
Introduction To Creating A Logo With Photoshop and Illustrator
Clean Up With Photoshop
Automatically Converting Pixels To Vector Shapes
Manually Tracing Pixels To Create Vector Shapes
Ideas For Logo Variations
Saving To Different File Formats From Illustrator
Saving To Different File Formats From Photoshop
Additional Resources
Introduction To Additional Resources
Inspirational Resources For Logo Designers
How Much Should You Charge
How To Find Clients
Course Conclusion
Step 4 Moving To The Computer
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