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Become a Marketer: Learn Growth Marketing & Get a Job
Introduction
Course overview
Review sheets, activities, & resources - all in one PDF
JUMPSTART: Let's run a competitive audit
[QUIZ] Your turn: audit Snapchat
How to get the most out of the course
General concepts
Intro to marketing channels
Top marketing channels
Marketing and channel specialization
[ASSIGNMENT] 19 marketing channels
[QUIZ] Change the channel
What is funnel marketing?
Real examples of funnels
[ASSIGNMENT] Applying funnel marketing
[QUIZ] Being basic
General skills
Basic psychology and persuasion triggers
[ASSIGNMENT] Basic psychology
Understanding data and analytics
Customer lifetime value
Customer acquisition cost
Customer segmentation
Growth modeling
[QUIZ] The abc's of cac's
Branding and positioning
[QUIZ] Get branded
[REVIEW]
Job specific skills
Intro to job specific skills
Google Analytics - Introduction
Google Analytics - Real time tab
Google Analytics - Audience tab
Google Analytics - Acquisitions tab
Google Analytics - Conversions tab
Google Analytics - Behavior tab
Intro to Paid ads
Intro to Google AdWords
Keyword research with Google AdWords
Setting up your own Google AdWords campaign
Native advertising
Companies in the native advertising space
Intro to Facebook advertising
Facebook ad campaign example
Setting up your Facebook ad campaign
Display ads / Retargeting
[QUIZ] What would you do?
Intro to email marketing
AIDA formula
Lifecycle email marketing
5 stages of lifecycle email marketing
Real example of lifecycle email marketing
Key metrics in email marketing
How to interpret email marketing metrics
Real examples of email marketing campaigns
Email copywriting
[QUIZ] Copywriting the right way
[ACTIVITY] Create an email with Mailchimp
How to prepare yourself and your resume
Building your marketing portfolio
Free work
[ASSIGNMENT] Free work
[ACTIVITY] Fix this
Building your audience
[ASSIGNMENT] Building your audience
[ACTIVITY] Actually build an audience
[QUIZ] Be a baller
Looking for and applying to jobs
Finding your job
Where to look for marketing jobs
Narrow down the list of companies you'd like to work for
[ASSIGNMENT] List 1-3 companies you'd like to work for
Strategies for coming in contact with the companies you're targeting
[QUIZ] The hunt
[ACTIVITY] Create a blog
Killing the interview
How to crush the interview
Briefcase technique
Questions to expect in an interview
More about interviews
[QUIZ] The kill
Course wrap-up
The first things to do after taking the course
Portfolio Checklist
Marketing and channel specialization
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