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Copywriting 101 Essential Skills
Introduction
Why You Need to Take This Course (2:35)
Please Introduce Yourself (1:37)
What this Course is NOT! (2:00)
12 Secret Steps
AIDA is not just an Opera! (1:36)
Have you any idea who you are talking to? (1:54)
Who cares what format you use? (2:54)
Hurting? Want someone to heal your pain? (1:51)
I haven't got time or money for Objections! (2:20)
Don't worry, there's always plenty of Scarcity to go round! (2:22)
So, why are YOU reading my Headlines? (2:16)
Why do you always want to know whats in it for you? (2:19)
Endorsements? Pah! Prove it to me! (2:30)
I Guarantee to you that I love Risk! Or do I? (2:19)
Right it Wright to Be Red! or you won't be Readable! (2:34)
Keep it Simple S…. and throw away your Theasaurus (1:53)
Time Out: I Would Love to Get Your Feedback on this Course (1:30)
Bonus - Mini Copywriting Course
Introduction to Mini Copywriting Course (1:16)
6 Ways to Grab Your Readers By the Throat - with Headlines (6:27)
The Six Essential Components of a Sales Pitch (6:10)
Six Surprisingly Powerful Words (6:34)
Six Soft Skills behind a Great Promo Video (8:13)
Six Common Mistakes and How to Avoid Them (6:05)
Are You Ready to take the Next Step? (6:48)
Wrap Up and Summary
Summary and Wrap Up (3:07)
Why do you always want to know whats in it for you?
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