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The Non-Technical Person's guide to building products & apps
Get acquainted
Meet the instructor
Course Overview
Review sheets & resources - all in one PDF
Getting ready
The 3 essentials of feasibility
How much is this going to cost?
Is learning to code a waste of time?
Start validating your idea
The idea validation framework
The idea we're going to use as an example
Customer segmentation
Running a qualitative analysis offline
Extra: Before you start validating
Scope out your competition
Advanced search techniques for finding competitors
Running a competition analysis
Getting your first customer feedback
Conducting the 5 second test
Proved.co method
Quick & Easy validation through email
Validation through online groups
Creating your pitch experiment
How to create a Launchrock landing page to gauge interest with
Using UnBounce for more in depth analysis
Setting up A/B tests for your Unbounce page
Adding conversion goals + dynamic text
Adding a payment button to your page
Extra: Using a payment button in email
Extra: Getting a logo for free
Extra: Getting a better logo for $5
Extra: Getting domain names
Testing your idea in the wild
Using Google ads + Launchrock for validation
Using Facebook ads + Launchrock to test your idea
Getting free coupons for Google ($75), Facebook ($50), Bing ($50)
Evaluating results
Looking over the results
What to do with emails IMMEDIATELY
To repeat or not
Introduction to prototyping
Crash course terminology
What exactly is a wireframe? And what's a prototype?
The reason we use wireframes and prototypes
Concepts: High fidelity and low fidelity
Important things to understand beforehand
Picking a tool
Following the construction path
Pre-prototyping exercises
Coming up with strategy
Coming up with scope of our project
Sketching it on the cheap
Intro to sketching
Materials for sketching
Sketch it out part 1
Sketch it out part 2
Upgrade to a tool, getting started with Pidoco
Getting used to the features in Pidoco
Creating a quick sitemap upfront
The site elements to start with
Using templates
Handling images in Pidoco
Adding and controlling layers in Pidoco
Annotate everything
Getting up and running with Balsamiq
Balsamiq continued
An example of a page made with Balsamiq
Creating the low fidelity version of the Happy Hour app
Making an interactive prototype
Why I don't use HTML,CSS
Introducing M.A.P.
Adding interactivity to your prototype
Creating the tablet version
Collaborators & reviewers
Designing it on the cheap (optional)
Design it!
Option #1: Graphic design freelancers - should I go this route?
Option #3: Templates
The design packet - save yourself 80% of the headaches
Building it on the cheap
Where to find freelancers
Intro to Elance
Intro to Elance continued
Intro to Upwork
Intro to Upwork continued
Intro to Freelancer
5 pillars for evaluating contractors
The $50 test
6 red flags to look for
Tools for bug testing
Becoming a bug hunting master
Bug hunting on mobile - a whole new beast
Bonus tips
Tip: Don't worry about extra work - follow my guidance
In country or out of country? It's easy
Are contractors a long term solution?
The difference between outsourcing and contracting
How do you pick a development "stack"?
Tip: Some thoughts on bug hunting
Tip: Why are freelancers so cheap?
Tip: Fixed rate vs hourly rate - Use my method!
Tip: Equitizing your contractor
Tip: Off hours developers - what they are, where to find them
Tip: The truth about referrals
Tip: What is good? Avoid this trap
Tip: Accelerate your testing this way
Outsourcing & Protecting your IP
The finish line and beyond
Where do I go from here?
Course commentary
The dilemma of recruiting tech
Why does equity matter?
Product - Team - Interest - Traction
Extras
Our $4k NDA. Yours for free
70 code-less tools for running and growing your business
77 tools for building a code-less site, store, blog, or app
Extra: Getting a logo for free
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