Most story pitches are ignored because they’re not personalized to the recipient.

Doing your research about a publication is a big part of crafting the right pitch, but what’s most important is pitching to the right editor.

Here’s a straightforward process for identifying who the right editor is and once you do, how to find their email.

Your pitches should address an editor by name.

To find out who you’re emailing, look through the site you wish to pitch and see if there’s a staff page that shows which editors run certain sections of the site.

For example, I write for the section of Forbes that covers entrepreneurship, so I communicate with the Senior Editor of Entrepreneurship, not the editor responsible for the pharma and healthcare coverage or their finance section.

In some cases, you’ll have to check out the bylines of recent stories to find the right editor or reference the contact us or about page for their name and contact info.

Often there’s a contributors editor at larger sites that manages and reviews the submissions of all contributing writers, which is who you should be researching.

LinkedIn is a very useful tool for this purpose as searching for a contributors editor at a certain site should quickly bring you results if they have one.

Searching for a contributors editor at the Huffington Post for example will populate a few results as that publication has multiple people managing submissions.

Smaller sites and blogs won’t likely have a bunch of editors to choose from or a contributors editor, which may require reaching out to a blog manager, a staff writer or someone else tied to their editorial work.

With the name of a specific editor, contributors editor or blog manager in mind, it’s time to find their email address to directly send them a pitch.

Sometimes an editor’s email will be easy to find as they’ve purposely listed it on their site’s author page, on their LinkedIn profile or Twitter account. So check there first.

While there are times when it’s appropriate to pitch an editor over social media, don’t try to be overly cutting edge as email is often the preferred method of receiving pitches.

Certain writers and editors on sites like Gizmodo, the Washington Post, FiveThirtyEight and Racked even include their email on their author bio, accessible by clicking on the byline of any of their stories.

But, often an editor’s email isn’t easy to find, which requires a little more digging and research on your part.

When this happens, I recommend using tools like Clearbit, Hunter or both to search for an editor’s email address.

Both tools have you enter the domain of a website, and then search the person’s first and last name on that domain to come up with their email address.

I tend to prefer using Clearbit as it offers both a Gmail and an Outlook extension for free, so you’re able to quickly search for a contact right from your inbox.

Most of the time a search using these tools comes up with the right email for the contact you’re trying to reach, but not always.

The old school method, which might come in use sometimes, is populating all the available options for a person’s email with an email generator and then testing each.

One site that’s useful for this method is emailgenerator.io, which will come up with all the possible variations of an email based on the domain name and the person’s name.

As you research each editor at your target sites, add their contact info and preferences they have to a pitch log for easy access when pitching them in the future.

Getting organized about who you’ll be contacting at these blogs and publications will help streamline this process and make it easier to craft more personalized pitches.