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Introduction to Product Management
Introduction
1.1 Introduction
1.2 What is Product Management
1.3 Start Brainstorming Ideas
Exercise Worksheet - Brainstorm Using Popplet
1.4 Tips for Navigating the Course
1.5 A Day in the Life of a Product Manager
The Product Development Process
2.1 Recap of Section 1
2.2 The Product Life Cycle Part 1 - Development, Introduction, Growth
2.3 The Product Life Cycle Part 2 - Maturity, Decline
2.4 The Product Development Process
2.5 Learn the Differences Between Waterfall Development and Agile Development
How to Come Up with a Killer Product Idea
3.1 Recap of Section 2
3.2 Why Do Products Fail?
3.3 How to "Discover" Your Product
3.4 Learn the Tool - Refine Your Product Idea with a NFB Table
3.5 Exercise - Find the Problem and Identify the Pain
Exercise - Find the Problem and Identify the Pain
3.6 Discover Hidden Product Insight by Interviewing Users
3.7 Exercise - Interview Your Users
Exercise Worksheet - Interview Your Users
Finding a Market Fit
4.1 Recap of Section 3
4.2 Learn the Tool - Use SWOT Analysis to Understand the Market Landscape
4.3 Exercise - Do a SWOT Analysis on Dropbox
Exercise Worksheet - Do a SWOT Analysis on Dropbox
4.4 Compare Answers - Do a SWOT Analysis on Dropbox
4.5 Make Your Product Stand Out by Doing a Competitive Analysis
4.6 Discover How Big Your Opportunity is by Sizing the Market
Exercise Worksheet - Size the Market
4.7 Accelerate Your Product's Growth by Spotting Key Trends
Case Study - The NASA App
5.1 Recap of Section 4
5.2 The Ideation Process of the NASA App
5.3 How I Pitched the NASA App Idea to Stakeholders with Vision Deck
5.4 Lesson Learned - The Importance of Driving Vision
5.5 Product Teardown - Nasa App Classic vs Nasa App Modern
Building Empathy to Relate to Your Users
6.1 Recap of Section 5
6.2 Learn the Tool - Build Empathy by Making Personas
6.3 Common Mistakes when Making Personas
6.4 Video Story as Personas
6.5 Exercise - Make a Persona
Exercise Worksheet - Make a Persona
6.6 Learn the Tool - Build Empathy by Making an Empathy Map
6.7 Exercise - Create an Empathy Map
Exercise Worksheet - Create an Empathy Map
Testing and Validating Your Product Idea
7.1 Recap of Section 6
7.2 Introduction to Lean Product Design
7.3 Test Your Product Hypothesis by Designing Experiments
7.4 Test by Smoke Selling
7.5 Test by Making a Product Demo Video
7.6 Test by Using the Concierge Method
7.7 Why It's More Important to be Data Informed than Data Driven
7.8 Exercise - Test Your Product Hypothesis
Exercise Worksheet - Test Your Hypothesis
Shaping the Product
8.1 Recap of Section 7
8.2 How Apple Creates Laser Focused Products
8.3 How to Create a Feature Backlog
8.4 Learn the Tool - Manage a Feature Backlog Using Pivotal Tracker
8.5 Exercise - Create a Feature Backlog
Exercise Worksheet - Create a Feature Backlog Using Pivotal Tracker
How to Make Beautiful Wireframes
9.1 Recap of Section 8
9.2 Introduction to Wireframing
Exercise Worksheet - Download and Install Axure
9.3 Learn the Tool - How to Wireframe Using Axure - Part 1
Exercise Worksheet - How to Wireframe Using Axure - Part 1
9.4 How to Save Time by Using Masters in Axure
9.5 Learn the Tool - How to Wireframe Using Axure - part 2
Exercise Worksheet - How to Wireframe Using Axure - Part 2
9.6 How to Use Wireframes and Prototypes Effectively
9.7 Make Your Product Super Intuitive Through User Testing
9.8 Exercise - Create an Interactive Prototype for Your Product Idea
Exercise Worksheet - Create an Interactive Prototype for Your Product Idea
How to Write Great User Stories
10.1 Recap of Section 9
10.2 Introduction to User Stories
10.3 Qualities of Great Stories
10.4 Exercise - Write User Stories for Your Prodcut
Exercise Worksheet - Write User Stories for Your Product Idea
10.5 Prioritize Stories Using Assumption Testing
10.6 Prioritize Stories Using the BUC Method
10.7 Prioritize Stories Using the MoSCoW Method
10.8 Estimate and Size Stories
Product Management Leadership
11.1 Recap of Section 10
11.2 Introduction to Product Management Leadership
11.3 How to Lead Developers
11.4 How to Lead Designers
11.5 How to Manage Stakeholders
How to Get Multiple Product Management Job Offers
12.1 Recap of Section 11
12.2 What's the Process of Getting to the Job Offer?
12.3 How to Write a Killer Resume
12.3b Exercise - Upgrade Your Resume
12.4 How to Ace a Product Manager Interview
Exercise Worksheet - Upgrade Your Resume
11.2 Introduction to Product Management Leadership
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