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Small Business Lead Generation & Cold Email | B2B & B2C
Introduction
Course overview (1:46)
What works
What cold email looks like (6:01)
336 templates for subject lines & cold email body copy
Getting into the mindset & myths (2:30)
Review sheets & resources - all in one PDF
Deciding on your target
Intro to targeting (4:09)
Ideal Customer Profile (9:54)
Building personas off data (5:51)
DIY threading (8:18)
Practice - Building personas (13:13)
How companies are broken down (6:14)
What level do you target? (6:43)
Section 3: Review & Recap
Finding the right person
Prospecting 101 (0:40)
Building a hit list (5:32)
Using Airtable for your hit list (26:24)
Where to mine - overview (0:53)
Mining with LinkedIn (free) - B2B/B2C (5:03)
LinkedIn Sales Navigator - B2B/B2C (5:37)
Mining with Google (2:48)
Using press releases for mining - B2B (2:27)
Award winner mining - B2B (7:21)
Conferences & attendees lists - B2B/B2C (5:16)
Presentations, slides, and publications (1:14)
Using directories - B2B (12:32)
OPTIONAL: Using communities for mining - B2C (7:31)
Twitter keywords - B2C (9:37)
Exporting competitors' followers on Twitter - B2C (8:42)
Personal network - how and when to use it (8:34)
Prospecting best practices (1:41)
Cold calling (2:14)
Follow along - Scripts for informational cold calling (5:14)
Practice - Cold calling (making a real cold call) (7:30)
Practice - Mining (11:50)
Section 4: Review & Recap
How to find the right email address
How email hunting works (1:12)
Using Email permutator + Mail tester (8:03)
Hunting for emails with Hunter.io (11:35)
Using Voila Norbert (5:15)
How to find email addresses of social media profiles (10:19)
Tricks for when you're not sure (1:36)
Alternatives to email (8:01)
Practice - Prospecting (8:44)
Section 5: Review & Recap
How to find the right email address - enterprise edition
Why these tools are different (1:26)
Using Datanyze (3:30)
Using The Harvester (16:10)
How to scale prospecting
Intro to scaling (5:08)
The 4 rules of outsourcing (8:41)
Intro to Freelancer (8:18)
Writing a job post (17:15)
Going over your bids & setting a trial (7:28)
Bulk prospecting (9:34)
Section 7: Review & Recap
Strategizing / Copywriting principles
4 useful copywriting concepts (1:51)
The AIDA formula (7:48)
UVP (2:59)
The CBI framework (3:17)
Emotion based copywriting (7:39)
Section 8: Review & Recap
Subject lines
Subject lines (10:15)
Subject line templates (5:53)
Practice - Subject lines (13:06)
Practice - Rewriting bad headlines (13:53)
Practice - Writing subject lines for our interview campaign (11:05)
Section 9: Review & Recap
Your body is a wonderland
Intro to body (1:36)
Length, spacing, punctuation (8:08)
4 parts of every cold email (5:11)
3 golden rules of cold email (4:17)
How to address your prospect (3:49)
The Hook (7:17)
The Bridge (5:36)
The Pitch (3:58)
The CTA (5:12)
How much do you customize? (6:03)
Sending emails from company or personal email (1:50)
Using spintax to sound more personalized (5:06)
How to handle "info@ / contact@" email addresses (1:18)
Practice - Rewriting bad body copy (13:53)
Practice - Rewriting bad cold email from Perspectivo (13:30)
Practice - Writing cold emails for our interview outreach (Evan) (9:56)
Practice - Writing cold emails for our interview outreach (Zach) (12:39)
Section 10: Review & Recap
Flair / Rich media / Attachments
Why media is important (3:45)
Emojis, exclamation points, and smiley faces (2:42)
Using GIFs (1:40)
Using Loom for screensharing (21:05)
Section 11: Review & Recap
Software for running automated email outreach campaigns
Reply.io - Overview (3:19)
Reply.io - Intro to the UI (15:49)
Reply.io - Getting more in depth with the UI (16:52)
Reply.io - Setting up a campaign (13:28)
Reply.io - Extra features (7:01)
Polymail overview (6:19)
Polymail - Setting up a campaign (13:57)
Reply cadence & overall strategy
Best time to send emails (Zach) (1:31)
Following up (4:57)
Our interview campaign - How it went & Responses we got (7:24)
Section 13: Review & Recap
Case study #1 - Houses of Worship
Houses of Worship - #1 Targeting & mining (5:27)
Houses of Worship - #2 Copywriting (3:31)
Houses of Worship - #3 Sending the emails (4:30)
Houses of Worship - #4 Responses (7:06)
Case study #2 - Project Uplift
Project Uplift - #1 Targeting & mining (2:12)
Project Uplift - #2 Copywriting (5:20)
Project Uplift - #3 Responses (3:05)
Case study #3 - Evan's Perks
Intro to the EvansPerks case study (4:18)
EvansPerks - Targeting (6:47)
EvansPerks - Prospecting clients (7:22)
EvansPerks - Scaling up the process (10:41)
EvansPerks - The big fish strategy (10:20)
EvansPerks - Subject lines (5:04)
EvansPerks - Email copy (15:02)
EvansPerks - Reply cadence (8:59)
Interviews with cold email experts
Interview with Aaron Ross, author & Co-CEO of Predictable Revenue (29:55)
Interview with Mostafa Dastras, copywriter & blogger at LiveaBusinessLife.com (26:27)
Practice - Rewriting bad cold email from Perspectivo
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