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Growth Hacking with Digital Marketing (Masterclass Series)
What is Growth Hacking?
Welcome to the Course: Outline and Logistics
The Growth Hacking Masterclass Study Guide
Let's Define Your Audience and Growth Strategy
Let’s Find Out More About Your Audience
Three Growth Marketing Concepts We'll Use Throughout the Course
How to Do Target Market Research to Develop Personas
A Sample Target Market Interview Form
SideBYSide: A Look at Some of Our Target Market Interviews
Let’s Define Three Key Parts of Your Growth Strategy
How Peter van Sabben of GrowthTribe.io Approaches Growth Hacking
CrowdSpaces: Digital Marketing Thought Leaders to Follow
Let's Set Up Your Google Analytics System and Start Collecting Data
Let’s Dive Into in the World of Google Analytics
The Google Analytics Glossary
How to Measure Traffic Volume and User Retention
How to Measure Engagement and Actions Taken
Source/Medium: Where's the Good Traffic Coming From?
Optional: An Interview with Reva from Digital4Startups on Google Analytics
Let's Start Working with Google Analytics
SideBYSide: A Short Tour of Google Analytics
SideBYSide: 4 Boosts for Your Analytics Account
SideBYSide: How to Set Up a Goal in Google Analytics
SideBYSide: Create a Custom Analytics Dashboard
SideBYSide: Alerts and Collaboration Features
BONUS: Customize and Automate a Google Analytics Headquarters (Premium Tutorial)
Learn to “Think Lean,” Use Small Tests, and Respond to Data
How to Take a “Lean” Approach to Marketing
Let’s Launch a Tactical Experiment Together
Optional: Learning to Take Small Risks
How to Approach Marketing Data Analysis
Leading vs. Lagging Variables
Analyze Your Tactical Test with New Leading Inputs
How to Use Manual and Automated A/B Testing
SideBYSide: Ad Hoc vs. Automated A/B Testing
EazlView: Brian Taylor from Rackspace on Optimization and UX
Let’s Think About Your Digital Conversion Funnel and Design a Landing Page
Why Think about Digital Behavior Patterns as Funnels?
An Introduction to Digital Funnels and Conversion Points
SideBYSide: Let’s Go through a Digital Funnel Together
SideBYSide: How to Build Trackable Funnels in Google Analytics
Let's Learn about Good UX and Landing Pages
How to Design a Killer Landing Page
SideBYSide: How to Use the First Point of Conversion
Persuasive Design for Marketing Collateral
Five Methods You Might Try to Increase Conversions
Let's Sketch a Landing Page and Create a Call to Action (CTA)
Your Two Most Important Digital Marketing Calculations (LTV and CAC)
Learn the Fundamentals of “Revenue Hacking”
How to Estimate Lifetime Customer Value (LTV) and Acquisition Cost (CAC)
SideBYSide: Use this Spreadsheet to Estimate Your LTV and CAC
Case Study: When Groupon Sends You Cheapskates
How to Place Value on All Points of Your Funnel
Eazl’s Guide to Advanced Uses of the LTV
From the Vlog: LTV and CAC Revenue Hacking Here at Eazl
Smart Approaches to Online Community Development
Growth on Social Platforms Requires an "Upside Down" Approach
Best Practices for Your Social Media Approach
Let's Set Up a Social Framework Together
From the Vlog: on Buying Followers
Identify and Engage Lead Users in Your Community
An Introduction to Social and Cross-Platform Analytics
The Four Primary Social Media Metrics
SideBYSide: The Advantages of Social Schedulers
Action Learning: Set Up Your BufferApp Account
Optional: Support & Spending Levels with Social Media Ad Campaigns
Optional: Information about LinkedIn's Ad Offerings and Packages
How to Use UTM Tracking to Optimize Socal
SideBYSide: UTM Tracking for Source Analysis
Viral Marketing through Public Relations (PR)
How to Take a Spark and Turn it Into a Public Relations Success
What Really Creates "Viral Sparks"?
Optional: Estimate a Post’s Viral Coefficient
What to Do when You Start Seeing Viral Success
Some Simple Media Research Methods
How to Use PR Databases and Mail Merges
Preface to the Interview with Joy Schoffler
EazlView: Joy Schoffler, Owner of Leverage PR
Basic Website SEO and Keyword Research
Let’s Start With Your Website
Five Easy SEO Wins for Your Website
SideBYSide: Easy HTML Search Optimization
Reinforcing the Two Easy Approaches to Finding Good Keywords
The Five-Point SEO Checklist for Content Marketing
Copywriting and Storytelling Basics (Better Content = More Conversions)
Need to Find Themes for Content or Newsletters? Start Here.
How to Use the RIFE Process for Content Research
Structure, Tone, and Credibility for Copywriting
How to Use Storytelling to Generate Emotions
Optional: A Guide to Intangible Needs and Emotions
Let's Find Your Brand's Voice and Create a Content Framework
Go from Zero to Hero with Email Marketing
Let’s Jump Right Into the Power of Email Marketing
The Fundamentals of Good Email Marketing
SideBYSide: Important Functionalities of Email Marketing Platforms
Six Proven Ways to Increase Email List Signups
Advanced Email Marketing Strategies are Easier than You Might Think
Three Advanced Email Marketing Implementations
SideBYSide: How to Create a Custom Email Segment
SideBYSide: How to Integrate Automated Email Triggers
SideBYSide: How to Set up an Automated Drip Email Campaign
James Kenler from Careerbuilder.com on Funnels and Marketing Automation
Take a Crash Course in Online Advertising
Mining for Deals on Peoples' Attention
The Structure, Channels, and Metrics of Online Advertising
How to Set Up Good Ads
Let’s Estimate the CPM of Your Online Ad and Dip Our Toes into Adwords
SideBYSide: Let's Set Up an Adwords Campaign and Ad Group
SideBYSide: Using AdWords Planning Tools
Let’s Get More Familiar with Remarketing
How to Be a Remarketing Ninja
SideBYSide: Setting Up a Remarketing List in Adwords
SideBYSide: The Basics of Dynamic Display Remarketing
SideBYSide: Let's Set Up a Facebook Remarketing List
Content Upgrade Journal
Growth Hacking with Digital Marketing Content Upgrade Journal (Current: v3.1)
SideBYSide: Using AdWords Planning Tools
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