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Web CopyWriting That Works!
Web CopyWriting 2015
Intro & History
Understand the different online platforms to write on
Learn Where CopyWriting Sits on Your Marketing Plan
Best Practices
Create Killing Headlines
How to Write Links People Want to Click On
Examples: Learn From Who Is Already Doing It Right
Summary and Resources
Slides
Intro To Web CopyWriting
Intro to Copywriting for the Web
Why are you writing
How the web affects copywriting
What makes good writing
How people read online
Planning & Editing
Who are you writing for
Getting the words right-Planning
Drafting your copy
Editing your copy
Navigability & Layout
Readability online-Part1
Readability online-Part2
Making use of headlines
Other layout tips
Navigability
Other layout tips
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